We’re excited to announce the release of Crafter CMS version 2.4.0! This release of Crafter delivers a number of exciting features as well as small enhancements and bug fixes that are sure to help your team create and deliver more engaging digital experiences! Here is a quick summary of what’s new: Continue reading
It’s a new year. Time for introspection and change! Your customers changed a long time ago. They are now living in the “Era of Engagement”, online all the time and wherever they go. Consumers are also more informed than ever before and have the ability to connect, share and collaborate directly with their vendors and each other. Leading companies are leveraging this changing landscape to create exceptional customer experiences and build brand loyalty. As more and more companies move to adapt, consumer expectations are changing such that experiences like mobile readiness and social media engagement that were novel in years leading up to 2013 are now a must-have in 2014. Are you ready? We’ve got some great ideas for you to help you get up to speed for the era of engagement in this new year.
Ok, you’re ready for some change! Right?! Now, where to start? One thing to keep in mind is that all organizations are unique. Each organization is at a different level of maturity and sophistication when it comes to the digital experience they offer their customers. Some organizations are very early on in the maturity model and are just trying to get to a place that’s easy for authors to create and maintain fresh content while other organizations are fairly advanced and are working to bring different parts of the organization like marketing, sales and execution together to deliver memorable consistent experiences. No matter where your organization is at, one thing we all have in common is a need for the proper architecture for the era of engagement.
Here are five foundational aspects of any content management architecture designed for success in 2014 and beyond:
“Inside Twitter engineering we prefer things to be open rather than closed”
Christopher Fry, Senior Vice President of Engineering at Twitter
According to Computer World, to eliminate disruptions and infrastructure problems while scaling up its service, Twitter has turned to Java and open source software.
With the hyperbolic growth of the company, their initial architecture was unable to handle the onslaught of messages. Twitter started out in 2006 by using a monolithic Ruby on Rails server rather than a distributed platform. The number of service disruptions eventually got out of control, and trying to improve the system by throwing more servers at the problem was no longer a solution.
Some of Twitter’s key decisions that has allowed them to scale out while increasing reliability has been a commitment to using Java (and a distributed, service-oriented architecture) and using open source software, which includes Apache Mesos.
According to Fry, there’re many benefits of open source software. “One is obviously that you end up building quality into the product because it’s very transparent, everybody sees what’s happening. And then you get contributions back into the project, so then you can create a platform on which people can build new things and you can bring them back into the company”. See more of the interview at WIRED.
Chris Aniszczyk, Twitter’s head of open source computing at LinuxCon Europe in Edinburgh, mentioned: “One of the lessons Twitter learned is that basing its infrastructure on open source is a good idea” “That is where you find the best software these days”.
Proving yet again that smart businesses with business-critical apps turn to Java and open source software, not only to avoid service disruptions, but also for better security, pricing, flexibility, scalability and productivity, among others.
The following Guest Blog was written by Chris Paul, Software Engineer, Tribloom Inc.
Earlier this month I attended a training course for Crafter CMS, the open source Web content management system. In this post, I discuss my motivations for taking the training, highlights, and my impressions.
Last week, I traveled to the Inbound Marketing Summit in Boston, and had the opportunity to listen in on several sessions. I walked away with some great marketing advice from the conference and wanted to share.
I recently attended an Aerosmith concert and was surprised and impressed by observing fan behavior during the performance. Of course fans were shouting, dancing and singing to the beat of the music. As I joined along and added my own moves and voice, one of the things that did catch my attention was the number of people filming, taking pictures, and sharing content during the show.
It had me thinking about live concerts in our digital age and the many advantages it has on the audience and the band. Some of the many benefits:
The following Guest Blog was written by Colleen Jones, Author.
About the author:
As principal of Content Science, Colleen Jones has consulted for Fortune 50 companies,government agencies, and boutique brands.
She has penned 2 books:
- The top-selling Clout: The Art and Science of Influential Web Content
- The upcoming Does Your Content Work? (for release in 2014).
“I’m not a numbers person.”
“Data or feedback about content is in approximately 5,000 different tools.”
“I’m supposed to evaluate our content in all of my spare time?”
Drawing is the ‘bones’ of art. You have to be able to walk before you can run. ~ Dion Archibald
Drawings and illustrations are two of the most common types of visual arts and the backbone of art. The first one involves observation, problem solving and composition. The second helps people further understand and visualize the accompanying textual content. When creating both, creativity, passion and perseverance are a must!
Just like in drawing and illustrating, creating content strategy combines the same principles. To achieve content strategy success, many tasks have to be planned and aligned. Continue reading
The following Guest Blog was written by Melissa Rach, Co-Founder, Dialog Studios.
Pssst. Here’s a trade secret. At Brain Traffic, we can usually predict how successful a content strategy will be after the first few weeks with a client. No, we’re not clairvoyant. We don’t even have a fancy algorithm or success scorecard.
Here’s the trick: Continue reading
The following Guest Blog was written by Emily Long, Marketing Manager, Zia Consulting.
Learn how your organization can have Web Content and Experience Management that fits in to its overall content management strategy in a way that allows your teams to “work the way they do, using the tools they use today,” so users aren’t forced to use alternatives that don’t fit the company’s IT strategy.