3 Can’t Miss Trends On Why Your Company Needs A Web Experience Management System


As the internet landscape changes, adapting to new trends is not only necessary, but crucial to effectively engaging with clients and prospects. More than ever, in this age of engagement, we are expected to communicate with friends, leads, customers, critics and fans on their terms – be it their schedule, language, location, or optimizing for their device. Consistently the line between on-line and off-line is blurring, and the experience immersive.

The most recent trends that are swiftly defining the need for Web experience management include social, personal and mobile growth. While each of the trends individually play a significant role in user experience, they also successfully work together, emphasizing one another in a way that is fast-tracking the trends entirely.

The following are the three most fundamental trends driving your company’s need for Web Experience Management and why adapting to them is vital to the life of your business.

1) Social
Gone are the days of online anonymity. The Web is a place to be social, engaging, and community-driven. With over 900 million reported Facebook users and an estimated 150 million Twitter users, social media is ubiquitous and consumers are looking to the personal aspects of the internet to help them make their decisions. Studies show that although only 14% of consumers trust traditional advertisement, a whopping 78% trust peer recommendations such as those on Twitter and Facebook. The personal and relevant communication driven by peers leaves no question as to why social trends are so significant.

2) Personal
While the web is vast and continuously growing, it is also evolving users to become more local and personal with their experience. Today the internet delivers news, reviews, sales and services to users in real-time. Information can be personalized to each individual according to their personal choices and desires. The internet is consistently making the world smaller by personalizing user experience and increasing the information available to each of us.

3) Mobile
Users go from their desktops and notebooks to tablets and phones without skipping a beat. The Web is constantly at users’ fingertips thanks to the growth of mobile access. Users are always on or can be within seconds. While there are 6.8 billion people in the world, an estimated 4.7 billion people have access to the internet via mobile device. Whether standing in line at a coffee shop or taking a selfie atop Mount Fuji, mobile devices are giving users access to the internet at any time in any place.

Because these trends are in the forefront of the current user experience, your audience has easily grown accustomed to them. Therefore, meeting the demands of a new era of engagement means personalizing a coherent and consistent customer experience. Regardless if your audience steps into your store, logs on to your Facebook page or peruses your website, they expect uniformity. Adopting the changes associated with these trends should be on your short-list of priorities, even if it means tackling the job with limited resources. An effective strategy along with the right tools, can help you get the Web experience that engages your audience and keeps them coming back.

5 Reasons Why Your CMS Should Move to the Cloud

The following Guest Blog was written by Stacy Weng, Senior Marketing Manager, Rivet Logic Corporation.

Why are a growing number of enterprise customers deploying their Web experiences in the cloud? In a recent webinar with Crafter Software, we discussed top reasons for moving a CMS to the cloud, how to craft a successful enterprise web strategy, and best practices for building next-generation web experiences.

The Modern CMS and Crafter

Your website isn’t just brochure-ware or a place where people go for product updates, but instead it’s the lifeblood of your company and acts as an important sales tool for that first initial interaction with your users. It’s also an engagement tool, with the ability to segment and build personas, to deliver personalized experiences that’ll keep your users engaged. From an integration standpoint, a web CMS isn’t just a standalone effort, but needs to integrate with various other tools such as CRM, marketing automation, and analytics.

Crafter Cloud is a full featured, enterprise SaaS-based content management system with user-friendly authoring tools, easy integration, high-performance content delivery, ability for personalization and targeting, using a suite of industry-leading development tools to enable delivery of omni-channel experiences. Crafter was designed with flexibility and scale and can be integrated with a variety of digital efforts.

Why the Cloud? 5 Reasons to Move Your CMS to Crafter Cloud

From our experience implementing CMS solutions, we’ve across 5 consistent themes for why customers choose Crafter Cloud when deciding to move their CMS to the cloud.

  1. Custom development experience in the cloud – One of the biggest benefits from both an IT and marketing perspective is the availability of a custom development experience, which provides the front-end team a personalized development environment with the ability to use any front end framework of their choice. This leads to shorter release cycles, which benefits business teams and keeps them excited about the CMS as new features and functionality requests are met in a timely manner.
  2. Full Featured CMS – As a full-featured CMS, Crafter Cloud has the design, integration and security features of an enterprise CMS that’s traditionally deployed on-premise with your own resources. The cloud CMS is a great option for customers with a lot of security and integration requirements to deploy the system without a lot of IT overhead. In addition, one of the challenges businesses face during a rebranding effort or site redesign is the ability of the CMS to respond appropriately. Not only are there desktop views, we now need to accommodate multiple screens and mobile devices, and each experience needs to be unique. Design responsiveness and the ability to create custom design and not be limited by the CMS and its features is imperative.
  3. Augment IT – Deploying your CMS in the cloud allows you to augment your IT and accelerate time-to-market. This means freeing up time and resources and limiting your IT overhead so they can focus on new features and the overall user experience.
  4. Cost – Deploying your CMS in the cloud is also cost effective, with savings from resources, time and energy it would take to build and deploy the solution. Crafter Cloud employs a flexible pricing model that allows you to scale and buy as you grow, limiting any over buy.
  5. Running your business at the speed of the market – Often times your public facing website becomes an afterthought if the CMS can’t keep up (e.g. the need for IT resources to make updates, design updates limited by features, marketing needs more data / analytics, etc.). Teams often end up walking away from relying on the CMS and addressing these tasks independently. Crafter keeps in pace with not just consumers but also the technology side of the house by allowing development teams to work with tools they’re familiar with.

Design & Deployment Considerations

When it comes to Web Experience Management (WEM), it can be broken into 5 categories, each with its own subcategories to dissect and think about your business and users (IT, marketing, sales, customers, partners, etc.).


  1. Ease of use – Is it user friendly?
  2. Multi-channel – What are your multi-channel requirements? It’s no longer enough to say it needs to work on a mobile device. Mobile is a whole different experience to think through, and you need to make sure your CMS can be responsive and flexible in that sense. For example, a mobile experience for retail is very different from a services company.
  3. Personalization – Your site needs to be personalized to build engagement. A repeat consumer / site visitor doesn’t want to feel like they’re reintroducing themselves each time they visit your site, which can be very frustrating. You need a CMS that enables you to build the journey with the customer and not force a reintroduction at each touch point.
  4. Engagement – A CMS becomes a viable piece of your business when it can spark engagement, which comes in many forms. Engagement isn’t only about results in product buying, but also in comments, reviews, and feedback loops.
  5. Integration – Can it easily integrate with other third party systems – CRM, Marketing Automation, Analytics, etc.?

Who Are My Users and What Do They Need?

Users are typically divided between internal an external users. Internal users include Marketing, IT, and Sales, and all of these user categories have their own different expectations and opinions on how the site should be designed.

While IT wants security, Marketing prefers flexibility, ease of use and the ability to design and add new features, and Sales wants a site that’s captivating to bring them leads. It’s important to go through the process of defining and prioritizing expectations.


As you narrow down the list, you need to determine if the CMS is able to respond to these expectations, as keeping the internal team happy is the first step to launching a successful CMS. When it comes to features, determine what the current CMS supports, features you wish you had but previously had limitations, whether it’s lack of IT resources for customization or lack of familiarity with the CMS’s integration points. You need an extendable platform that can successfully address these feature requests.

In addition, your CMS manages a variety of content, from blog posts to news articles, to products and press. Your CMS needs to be flexible from a content editing standpoint, where non-technical business users have the ability to edit, preview and publish without any additional IT support. Depending on the organization, IT may or may not be involved in the CMS, so it needs to be self-sufficient, with Marketing owning the solution.

Your external users include customers, partners, and other stakeholders, and you need to start thinking about perception and how users view your brand during their site visit.

To manage user expectation, you need consistency across each digital touch point. The experience from desktop to mobile to kiosk should be consistent so that users don’t need to learn a new UI at each touch point. In addition, if you publish a lot of content, users are going to have certain expectations around the frequency of your updates, and the context in which they’re consuming the content from. All of these points warrant discussions when it comes to your CMS process – it needs to be flexible enough to address most of these challenges.

Customer Win Patterns & Success Stories

Customers select their CMS based on a few consistent win patterns – full-featured with the ability to respond, ability to integrate, provides developers with development tools, limited IT overhead so IT resources can be reallocated to other strategic initiatives, fast time-to-market, and ability to consolidate various sites into one platform.

Our customers are leveraging Crafter Cloud to address a variety of business needs, including:

  • Rebranding a 30 Year Old Company – This health & fitness customer had many inconsistent brands, designs and technologies across their sites that needed to be consolidated into one platform. With a strict timeline and lack of IT resources, they started by deploying their core public facing website onto Crafter Cloud, with other web properties to follow, all accomplished within a two month timeframe.
  • Creating an identity in Ad Tech – This advertising technology company went through a rebranding to create a new identity. Design was extremely important and they needed a CMS to support pixel perfect design. With Crafter Cloud, their solution was up and running in under 1.5 months.
  • Enhancing a Global Platform – This customer already had an existing technology platform in place with high user adoption. They wanted to enhance their site with social capability without disruption. Crafter Cloud provided the necessary social features that were implemented with limited platform disruption.

These are just three examples that all come back to the consistent theme of full featured CMS in the cloud, low IT overhead, cost effectiveness, and speed of market.

Creating a Memorable Web Experience

The larger goal is to have your web presence create a memorable experience so that it reinforces your brand. Best practices to accomplish this include the three C’s:

  1. Consistent – Both internally (equipping marketing with necessary tools in one area to create these experiences and providing IT with the right development tools) and externally (across multiple devices)
  2. Contextual – Providing the right content in the right context
  3. Conversational – The ability to create conversations and enable engagement, and ultimately build a community around your web experience

To learn more, watch the webinar recording and download the slides.

For more information about Crafter Cloud, visit craftercloud.io.

3 Reasons to Upgrade to a Modern CMS


The digital marketing world is quickly evolving as the era of engagement arrives. Customer engagement is the new marketing imperative. So as new technologies, channels and opportunities become available, enterprises are realizing the need for dramatically improved functionality, personalization, multi-channel delivery and speed from their content management systems (CMS) in order to stay competitive.

However, many enterprises still have a legacy CMS that may have been in place for a decade or more, and are in need of major upgrades or replacement.

As a result, leading enterprises are looking toward a modern CMS to create and optimize engaging digital experiences across all online channels.

3 Reasons To Ditch Your Legacy CMS

1. Support customers and their devices 

Thanks to the rise of mobile, social and cloud technologies, customers are changing the way they do business with companies. Today customers want to be to able access content and offerings anytime, anywhere and from any device or application. This has created a need for easy access to content across all online digital channels and devices. One way enterprises can engage customers is to adopt a modern CMS that allows for personalized experiences, multi-channel delivery, and blazing fast performance. After all, delivering unique experiences to every user across a multitude of channels requires robustness that yesterday’s page-based content management systems will never handle.

2. Integrating Modern Technologies

One important ingredient to a modern CMS is the ability to integrate with best of breed and modern open source software. For example, look at enterprises struggling to close the sales and marketing divide to generate leads and close sales. Traditionally they don’t use the same technologies; sales teams tend to use a CRM system to track sales opportunities, while marketing departments typically utilize marketing automation and CMS software to create and optimize digital content, promotions and experiences. However, sales and marketing must work together, and if disparate technologies do not integrate well, then bad things happen — leads are dropped, customer relationships are damaged, and revenue is lost. This insidious problem illustrates why a modern CMS that seamlessly integrates with all other enterprise software, whether on-premise or in the cloud, must be utilized to drive higher marketing efficiency, higher sales, and higher customer loyalty.

3. Personalized Customer Experiences 

To engage customers most effectively, you need to speak to them on a one-to-one basis. Not to a persona. Not to a geography. One to one.

The most innovative enterprises are now using modern CMS platforms to personalize customers’ experiences based on who they are, what they’ve been searching for, sales history, social media engagement, what’s in their cart, and so forth. Market leading enterprises can even use this information to choose which products and/or services to promote based on profitability. As a result, they have a higher conversion rates, higher margins, and more satisfied customers.

Need more information on how to upgrade your legacy CMS? Email us at info@craftersoftware.com or visit us our website at craftersoftware.com.

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Introducing Crafter CMS 2.5 Community

We’re very excited to announce the release of Crafter CMS Community version 2.5.0! This release of Crafter delivers a brand new authoring interface and a new Crafter Studio architecture in addition to a number of other features, enhancements and bug fixes that are sure to help your team create and deliver more engaging digital experiences! Here is a quick summary of what’s new:

Updated Authoring Interface

Crafter Studio, Crafter CMS’s authoring component just got a facelift and a major upgrade.  Let’s walk through a number of the changes:




Modernized Look and Feel

The first thing you will notice when you log in to Crafter Studio is a brand new look and feel.  2.5.x does not drastically change the basic navigation of the application but the interface is cleaner and more modern.  We’ve also begun to transition our Studio interface code to Angular JS.

 Screen Shot 2015-07-25 at 1.44.47 AM

Internationalized Interface

We’ve also added internationalization support for the Studio interface. New translation packages for the application are easy to produce and install.
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Improved In-Context Editing

The easier it is to identify and quickly make content changes to your pages and components, the more engaging content and experiences your team can create.  In Crafter CMS 2.5 we’ve updated the in-context editing to make it faster to set up and easy to use.
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Screen Shot 2015-07-25 at 12.47.41 AM

Improved Drag and Drop

We’ve also improved drag and drop.  The interface is cleaner, more beautiful and authors now have better categorization and organization of their available widgets.

Screen Shot 2015-07-25 at 12.52.11 AM

Improved Code Editing

Now it’s easier than ever to update your scripts and templates in Crafter CMS.  We’ve improved our code editor with a more functional, full screen code editing experience and our new code templates make coding easier and faster.

Screen Shot 2015-07-25 at 12.55.57 AM

New Project Blue prints

Crafter Studio 2.5 also ships with a number of new Project Blue Prints that provide examples and help you get up and running with your project quickly.

  • The Pluton Theme which demonstrates how Crafter easily supports any kind of markup or responsive design framework
  • The Angular JS Example Memory application which demonstrates how Crafter is a perfect platform for content as a service, single page applications and Component based content.

Improved Architecture

In previous versions of Crafter Studio, our authoring tools were an extension of the Alfresco Share application and integrated with in-process Alfresco services.  In this release we moved Studio to it’s own independent application. Now communication takes place with the underlying repository through an abstraction layer and over CMIS for Alfresco.  This allows us to continue to provide a deep integration with repositories like Alfresco but to manage the lifecycle and upgrade of Studio independently.

Screen Shot 2015-07-25 at 1.09.30 AM

Improved Engine and Development Capabilities

Crafter Engine, the dynamic content delivery server in Crafter CMS continues to improve and impress. As many of you know Crafter Engine is by far, the fastest and most scalable dynamic content delivery server on the planet. It’s used to run many of the world’s largest web properties, mission critical portals and apps.  With Crafter 2.5 we’ve made some changes that will make the development of your sites, applications and other digital content applications so fast and easy it will blow your mind.

Server Side Scripting

featured-Groovy-3MIn our 2.4 release we introduced a Groovy scripting capability that along with Freemarker templates enable developers to write and deploy applications and RESTful services very quickly without heavy deployment.

Many developers in the Java space that are looking for the power and flexibility of the MEAN stack are finding Crafter Engine’s Spring MVC, Groovy and built in MongoDB integration a much better solution than switching out their application tier for Node.js and the Javascript language on the server. They know Spring, they know Groovy, it’s tried, true and there is no comparison performance-wise. Crafter Engine blows Node.js out of the water.

In Crafter 2.5 we’ve continue to improve our scripting capabilities. Building on our ability to script page, component and RESTful service controllers we’ve added support for interceptors (Servlet Filter like functionality) and scheduled tasks. AWESOME!  While you will always be able to create Java backed Spring beans, with Crafter Engine 2.5 there’s almost nothing you can’t do in script.

Support for GIT, SVN and Other Source Code Repositories

Developers love Crafter Engine because it’s fast, familiar and easy to develop for.  With the 2.5 release, development just got EVEN BETTER.  With 2.5.x we support full development of your applications and websites on top of GIT and other source code repositories.  Developers simply point Crafter Engine to their Source Code Management (SCM) check out location and start working.  Every change is tracked and shared with the team by SCM.

This is useful for any kind of application development but it’s AMAZING for WCM and digital experience projects.  The developer/designer vs author split has long been a huge point of pain for web teams of all sizes.  Everyone wants to use the tools that are best for them.  Crafter CMS now bridges this divide in a simple, beautiful way that lets developer and authors each use the workflows and tools that are best suited to their needs.  It’s powerful, it’s elegant and only Crafter can do it.

Easy to Install and Setup!

Installing enterprise software can be tough.  With Crafter CMS 2.5 we’ve simplified our packaging and made the installation as simple as downloading and opening a zip file.  It doesn’t matter if you are installing on Windows, Linux, or OSX, it’s all the same simple install.  Give it a try!

Alfresco 5 Support

Crafter CMS adds support for the latest version 5.x of Alfresco’s open source, enterprise-class content repository.  Alfresco is the leading open source content repository in the world and continues to improve year over year.  Our architectural work in 2.5 enables us to more easily provide deep integration with Alfresco and certification.

Screen Shot 2015-07-25 at 1.15.59 AM

Crafter is the award-winning Web content and experience management solution that allows leading enterprises to build personalized digital experiences across all online channels. To learn more about the open source Crafter CMS project, connect with our community and download Crafter CMS 2.5.0 here.

The Enterprise Edition of Crafter CMS, which includes commercial licenses, production support, cloud offerings and integration services, is available through Crafter Software and its certified partner network.

10 Things You Should Know About Crafter CMS


Over the last year Crafter Software has collected the top ten FAQs we most commonly receive from enterprises looking to invest in a modern Web Content Management solution. Each question is essential for any enterprise looking into a new WCM solution and the answers below reveal how Crafter CMS works to enable highly personalized digital experiences.

Crafter CMS Top FAQs Answered

1. Where is content stored?

Crafter Software was built on the award winning Alfresco ECM platform as the first and only fully integrated WCM solution for Alfresco.

2. What types of page templates are supported, and how are templates created?

Crafter supports all types of templates. Templates are coded in Freemarker and are created and managed in the CMS. Crafter allows multiple templates for any given item.

3. Is the UI easy to use for non-technical content authors?

Crafter CMS makes it very easy for non-technical authors to create, edit and manage content with drag-and-drop site design, in-context editing and multi-channel preview.

4. Does the CMS support multi-channel publishing (web, mobile, tablet)?

Yes! Crafter supports multi-channel publishing and offers a multi-channel preview so you can view what content edits will look like in iOS and Android before publishing right out of the box! Crafter CMS supports responsive mobile, adaptive mobile, and native mobile app approaches.

5. Does the CMS integrate with back-end systems like CRM, analytics, eCommerce, and Social Media?

Yes! Crafter integrates seamlessly with most best of breed back-end business solutions like Salesforce.com, Marketo, Hubspot, Omniture, Google Analytics, along with multiple language translation & e-commerce platforms.  Crafter Social makes it very easy to add social capabilities to your website, such as user-generated comments, likes, ratings, blogs, discussion forums and more!  Crafter Profile supports user profiles, and integration with social login, and third-party single sign-on systems.

6. Can administrators configure different types of user accounts and permissions that will limit their ability to view/edit specific types of content or specific sections of a piece of content?

Yes! Crafter gives you full control to create specific roles with specific access at each level of the information architecture within each web project. User activity can be fully monitored, including each user sign-in and all content interactions. Also, user activity can be audited by date and time of activity, type of activity and activity targets.

7. What types of content are supported? (video, .pdf, audio files, xml and binary downloads)?

Crafter supports all types of content and can be integrated with any media player.

8. Does the CMS offer language translation? What languages are supported?

Crafter supports language translation model and workflow. Crafter integrates seamlessly with most translation platforms and supports all languages.

9. Does the CMS support both simple and complex workflow?

Yes! Crafter supports both simple and complex workflows. Complex workflows are modeled via a graphical interface and executed in the workflow engine.

10.  What is the difference between your open source Community Edition, your on-premise Enterprise Edition, and your SaaS-based Cloud Edition? Are there any limitations?

Crafter CMS is developed and licensed under an open source license (GPL v3). The software features for all Editions are exactly the same.  However, the Enterprise and Cloud Editions provide you with:

  • Commercial License

  • Production Support

  • Certified builds for the full set of supported stacks (Community is tested on a limited set of databases, browsers, etc.)

  • Access to upgrades and patches (security, etc.)

  • Ability to engage Crafter Certified Partners for implementation services

  • Fully managed service (Crafter Cloud Edition)

Looking to learn how Crafter CMS can help your enterprise? Email us at info@craftersoftware for details.


Crafter Software Announces Annual Global Partner Awards


Crafter Software recently announce our first annual global partner awards.  These awards recognize outstanding performance of System Integrator and Technology Partners. Partners are selected based on demonstrated excellence in the areas of customer satisfaction, innovation and open source community involvement.

“Crafter Software experienced over 200% growth in sales in 2014, in large part due to our exceptional partner ecosystem,” said Russ Danner, VP of Products at Crafter Software. “Crafter CMS is chosen by many of the world’s top brands for building next generation customer experiences because of its ease of use and its unique architecture. Our partners are instrumental in helping our customers quickly identify and implement innovative solutions that drive great customer experiences and better bottom line results.”

The following companies are recipients of the Crafter Software Partner Awards for 2014.

North America Partner of the Year Award: Rivet Logic
“Today’s content, data and user experience challenges require a new approach,” said Alaaeldin El-Nattar, Executive Vice President of Client Services at Rivet Logic. “Crafter CMS is the most modern open source and SaaS platform of its kind. Crafter enables our team of experts to deliver truly engaging websites, sleek mobile applications, and rich multi-channel digital experiences for our clients.”

EMEA Partner of the Year Award: Sourcesense
“Crafter CMS enables Sourcesense to meet the need for a full suite of WCM and ECM capabilities for large, high profile organizations throughout Europe” said Massimo Massacesi, Partner & Alliances Director of Sourcesense.

Crafter Enterprise Innovator Award: Blue Fish Development Group
“Crafter’s WCM architecture and integration with enterprise content management makes it possible to deliver a wide range of content solutions to our clients – including traditional websites, e-commerce, portal and other content oriented applications on premise or in the cloud.” said Jeff Philipp, CEO, Blue Fish Development Group.

Crafter Cloud Innovator Award: Tribloom
“It is no secret that many CIOs are moving their business systems to the cloud. Crafter Software’s SaaS and hybrid solutions provide a high ROI and allow organizations to focus their resources on what matters most to their business. Crafter Cloud is leading the way for the future of web content management.” said Michael McCarthy, CTO, Tribloom.

Crafter CMS’s award-winning web content and experience management solution, paired with our partners’ specialized experience in modern open source and cloud implementations, has helped leading enterprises reclaim freedom over their websites, mobile applications and multi-channel digital experiences.

To learn more about our exceptional partners visit our Partner Page.

Content.gov 2015 Recap: Taking Back Control Over Content


Content.gov 2015 brought together industry experts, IT leadership and developers with extensive implementation experience who gathered to exchange ideas and explore best practices on managing content and documents digitally. Attendees learned from experts with extensive practical experience garnered from large real-world enterprise content management implemented into the public sector.

“Document management done well can bring order to an increasing volume of electronic documents, help organizations meet legal and regulatory compliance requirements, and reduce paper documentation.” Apoorv Durga, Analyst, Real Story Group.

This event showcased the undeniable growth of content and how new opportunities can emerge, especially in the public sector. One example illustrating this is the large growing number of content, documents and processes moving online. The government has the perfect opportunity now to build a better work environment through a modern, user-friendly and collaborative multi-channel application that allows for faster, convenient access to the growing volume of content. This approach will enable the public sector to become more effective and efficient, in organizing, securing, processing, and locating all of their content.


Russ Danner, VP, Products, Crafter Software

Each year Alfresco’s Content.gov conference attracts leading vendors in the enterprise content management  space.  Crafter Software sponsored the event to share our expert knowledge on Web Experience Management solutions, and to demo Crafter CMS – our modern award-winning Web CMS platform solution for Alfresco, that allows organizations to build and manage rich online experiences on the web, mobile, social, and all digital online channels.

At the start of the event, attendees sat and listened to the to the first talk on “Modernizing Today’s Business” by Doug Dennerline, CEO at Alfresco. During his speech, Mr. Dennerline pointed out how enterprises can benefit in a number of ways by having all of their content stored digitally and located in one centralized place.

Next up were keynote speeches from Directors, Senior Architects, Program Managers, CIOs and VPs, with one common mission in mind: to show how companies can gain control over their content with a digital solution.

Lisa Haralampus, Director of the Federal Records Management Policy Section, Office of the Chief Records Officer for the U.S. Government, NARA, was truly passionate about document management. Her talk emphasized how large the government can be and made a simple point to explain that a one size fits all approach does not fit all in the public sector. She also conveyed the need to archive and classify all of the nations important documents and communications within National Archives and Records Administration. This is where Alfresco helps to solve this issue with their simple, smart and secure technology allowing the NARA to enforce the policies of Managing Government Records Directive in a way that is secure and easy, allowing stakeholders to access information across all departments.


Candid shot of the Executive Panel Discussion

At the conclusion of keynote speeches, Alfresco and FedScoop held an executive panel discussion to answer questions and address key topics in the IT Government community related to solutions to manage all documents and content in a digital solution.

Event Summary: Intimate event hosted by Alfresco with ample time to talk with industry experts, IT leadership, developers and vendors, about enterprise content management in the public sector. Plus, the great location and food made for a relaxed learning environment.

Like to learn more about enterprise and web content management in the public sector? Check out Crafter CMS or email us at info@craftersoftware.


Three Reasons to Attend Content.gov 2015


Crafter Software is excited to announce our sponsorship of Alfresco’s Content.gov Conference in Washington DC on March 24th 2015!

Join us at Content.gov 2015 and meet with industry experts, IT leadership and developers with extensive implementation experience to exchange ideas and explore best practices for enterprise content management in the public sector.

Here are 3 Reasons why you need to be at Content.Gov 2015!

#1: Intimate Access to Industry Experts and IT Leaders

Content.gov boasts an exclusive list of speakers and vendors, offering attendees a perfect forum to network with one-another and industry leaders. Don’t miss out on this rare opportunity for face-to-face access to the industry’s best and brightest and a chance to learn about today’s best practices and emerging trends in enterprise and web content management.

#2: Leading Vendors and Product Exhibition

Each year Content.gov attracts leading vendors in the digital experience and enterprise content management space. The vendor exhibition is a  great resource for attendees to discover new solutions and meet technical experts.

While you are there, stop by the Crafter Software booth! Meet our team, see a demo of Crafter CMS, our award-winning web content management platform for Alfresco, and sign up to win a prize in our raffle!

#3: Fun Location

Content.gov 2015 will be hosted at the Newseum, positioned between the White House and the U.S. Capitol. This impressive museum invites visitors on an interactive journey to explore journalism’s history through historic artifacts, Pulitzer Prize-winning photographs, hands-on exhibits and much more!

We look forward to meeting you in DC!

Click here to register for this event and meet top IT government leaders.

Introducing Crafter CMS 2.4.0

We’re excited to announce the release of Crafter CMS version 2.4.0! This release of Crafter delivers a number of exciting features as well as small enhancements and bug fixes that are sure to help your team create and deliver more engaging digital experiences! Here is a quick summary of what’s new: Continue reading

Happy New Year! Are You Ready for 2014 and The Era of Engagement?

It’s a new year.  Time for introspection and change! Your customers changed a long time ago.  They are now living in the “Era of Engagement”, online all the time and wherever they go.  Consumers are also more informed than ever before and have the ability to connect, share and collaborate directly with their vendors and each other.  Leading companies are leveraging this changing landscape to create exceptional customer experiences and build brand loyalty. As more and more companies move to adapt, consumer expectations are changing such that experiences like mobile readiness and social media engagement that were novel in years leading up to 2013 are now a must-have in 2014. Are you ready? We’ve got some great ideas for you to help you get up to speed for the era of engagement in this new year.

Ok, you’re ready for some change! Right?!  Now, where to start?  One thing to keep in mind is that all organizations are unique. Each organization is at a different level of maturity and sophistication when it comes to the digital experience they offer their customers. Some organizations are very early on in the maturity model and are just trying to get to a place that’s easy for authors to create and maintain fresh content while other organizations are fairly advanced and are working to bring different parts of the organization like marketing, sales and execution together to deliver memorable consistent experiences.  No matter where your organization is at, one thing we all have in common is a need for the proper architecture for the era of engagement.

Here are five foundational aspects of any content management architecture designed for success in 2014 and beyond:

Continue reading