The Reality of Website Personalization


While by no means a new concept, website personalization is as popular as ever as companies seek to give site visitors a unique experience tailored to their needs and requests. However, tailoring a website to fully engage different types of visitors comes with a few difficulties. The following are three main factors that often make personalization a challenge.

Personalization Takes a Significant Amount of Resources and Time
Although website personalization will ultimately make your company money in the long run, in the short term it takes a lot of time and resources to do it correctly. Think of it this way, if you are personalizing a section on your homepage by audience, you will need to decide how to target each demographic. Then, you will need to create specific content for each audience. Finally, even after those tasks are completed, you are stuck with the additional task of deciding what the overall goal is so you can track the success of the personalized experiences.

After you’ve spent the time doing the above, you need to implement them in a personalization tool. Again, this requires resources and might even be a few days’ worth of work before your site is completely personalized. Once it’s up you and running will need to let it run awhile to let it gain momentum to give you meaningful statistical data. After enough time, you’ll need to go back and evaluate and possibly tweak the content. All of this requires a substantial about of budgeted time and capabilities to be possible. Of course, using a CMS such as Crafter, where the personalization engine is built directly into the platform, makes this effort so much easier than legacy systems.

Reporting Helps Determine Goals
So how do you know whether personalization has really improved your website? That’s when reporting comes to play. Because reporting can vary, knowing what should take priority will help you determine proper goals for your personalization campaign.  In a nutshell, it comes down to conversions — more clicks, downloads, click ratio per audience, and navigation to other sections should all be part of the testing. For e-commerce sites, add shopping cart stats and revenue per customer. Again, nobody said website personalization is easy.

Without realizing how much time it takes to set up and report, many employers simply add the huge task of personalizing the company website onto an employee’s already-busy full-time schedule. This is a really bad idea. Adding personalization to someone’s current job responsibilities without giving it the attention it needs will not yield a successful campaign. Again, having personalization built-in to your CMS platform makes reporting and optimization much more time efficient.

Manage Team Expectations
Website personalization gives visitors to your site a very individual experience, but keep in mind it doesn’t always feel magical on the backend. You may hear people from your team say, “Why can’t we just set up a campaign for this?” (meaning, for every little thing) or “Just run a test!” But from the time it takes to create the content to execute it to testing it to optimizing it, personalizing “everything” just isn’t possible. Laying out how you will be targeting your audience should be established from the beginning, and then you can recycle those groups into new campaigns down the road to help you move faster.

Another expectation you will need to nip in the bud is the fact that personalization won’t necessarily drive traffic to your site. It will, however, keep quality visitors on your site longer, keep them engaged, and ultimately convert visitors into loyal customers. Your leadership team might not be comfortable, yet with the metrics involved with personalization, so you will need to help familiarize them with this type of thinking.

All in all, personalization can be rewarding and the key to success for your company site. But, as you just discovered, it is not easy or quick. To make personalization for your site as quick, efficient, and effective as possible, contact us to learn how a modern platform such as Crafter CMS can help you meet your goals.


How to Use Crafter CMS: A Simple Guide for Marketers

“How can Crafter CMS help me achieve my marketing goals?” is a question I receive often. And if you’re like any digital marketer, you want a web content management system that is easy to use and can easily engage site visitors. A platform that you can update without involving the IT department, but advanced enough to allow you to create and modify digital content on your own.

Crafter CMS provides marketers with a platform to create and manage engaging websites, mobile applications, and multi-channel digital experiences, all through a modern suite of tools available both on-premise and in the cloud.

So, how do you make quick edits? And what does this mean for your marketing strategy? Don’t worry. We’ve got you covered.

How to Use Crafter CMS

Ready to get started? We’ll walk you through a few basic steps for leveraging Crafter CMS and fill you in on some neat features along the way.

1) Log into Crafter CMS from any connected device.

2) Click on the Preview link and we will update an event on our website together.

Below you will notice Crafter CMS lists all your websites in one location, and if you look closely at each site you will see the following links: Preview >> Dashboard >> Live site.

The Preview link allows you to view the live website and get access to your editing tools. Crafter’s Dashboard will reveal any activity or changes made and who made them, along with a complete set of modern editing tools. You see below we actually manage three different websites here at Crafter Software.

3) Select Edit at the top of your screen

Here we have access to your editing tools located on the left and top of the page with a live view of our website. We will update our main website,

Next we show how to update the Events page on our site that has a listing of events, along with the content and metadata associated with each event.

4) Click the + sign next to Events

A dropdown template will appear, where you can easily insert the title, date and link for your event. Select Save and Close at the bottom when you are finished.

Want to publish the event? Simply navigate back to the top of the page and click on Approve & Publish; Crafter allows you to either publish now or schedule it for a future date and time.

Pro Tip: You can add personalization at any time to your digital experiences by simply pressing on the wrench at the top of the page and selecting a persona to whom you can personalize the content and experience.

Let’s now add a press release to the website.

5) First, we navigate to the press releases by locating the About section and clicking on News in the website view. Once there, we select Edit at the top of the page.


6) Let’s tap the HTML to edit

Here we can edit two different ways, either by a WYSIWYG editor (as shown below) or through an HTML editor.

7) Edit your HTML in the source editor

We have added new HTML in green to show a new press release we want to publish. We edit the HTML code and once we are happy with it, we select Update and then click on Save and Close at the bottom.

Result: A new press release for September 2016 and the preview view gives us a view of how it will look and function on our website.


Happy with the press release edits? Now we can navigate to the top of the page and select Approve and Publish and select the time we would like the news to go live to our targeted audiences.

Congratulations you have learned how easy it is to update content, personalize experiences for particular site visitors and better engage your customers using Crafter CMS.

Are you experimenting with different ways to engage your targeted audiences? Want to learn how Crafter CMS platform can help your marketing efforts? Share your thoughts in the comments below or email us at


The Power of Great Content APIs

From Amazon and Twitter to Expedia and YouTube, large companies recognize the value of providing Application Programmer Interfaces (APIs) to their systems and continue to invest big bucks in them.  These well-established APIs grant third parties controlled access to their functionality and content, which is essentially like allowing you into a candy shop filled with lollipops and candy bars (content and functionality) and giving you the key (API) to enjoy them anytime you want.

API Facts

Before explaining the value of API, it’s important to understand the ins and outs of these popular systems. The following are a few facts and figures to illustrate just how important APIs are and why so many companies are choosing to use them.

1. APIs allow businesses to build new platforms on scalable and accessible content much faster.

2. Once a maturing API becomes a core capability within a business, numerous opportunities begin to present themselves. Essentially, when it comes to API, it’s okay to start small, while thinking about the bigger picture.

3. Within the first 13 months, Netflix’s API usage grew 37x and currently boasts 33% of the US evening internet traffic.

4. Surprisingly, when building APIs, large teams are not required. Rather, small, flexible and dexterous development teams can equally create large returns on investment.  Simply put, APIs require vision, clear leadership and a story that resonates with stakeholders.

The Value of APIs

As you can easily see, APIs have a distinct value for large and small companies alike. The value of APIs begins with internal consumption use case, rather than the more commonly known public open APIs to attract others from outside. Beefing up the content accessible within your own organization will show benefits very quickly. Consider how easy your projects would be if you could access a system that gave you various kinds of content while using any possible dimension (language, profile, context, user, location, you name it!). The ability to have one simple yet standard and reliable option that gave you access to information would be pretty spectacular, wouldn’t it? The question then becomes, what value are you willing to place on that? The answer is priceless.

The capability to communicate and grant access to the controlled consumption of content both internally and externally within an enterprise is significant to the point that businesses are discovering they almost can’t function without APIs. With APIs as the programmatic stage for content, everything “backstage” is the outcome of the efforts invested in the “service providers” to make that content accessible. Meanwhile, the front stage or “service consumers” are able to focus their efforts on putting the content to the most effective use.

Linking it All Together

A robust content API delivers a definite separation of concerns between those backstage diligently working to structure and develop content, than from those at the front stage chomping at the bit to gain access to the content so they can creatively do amazing things with it.  Needless to say, APIs benefit both service providers and consumers with endless prospects for advancement on either side of the API.

The ultimate goal is to move beyond simply separating the content to effectively moving it so it can be utilized everywhere it needs to be. The benefits are endless and big brands are already seeing the profits. Your business can enjoy the same.

It’s important to keep in mind that APIs are going to get a lot more popular, but APIs require a solid infrastructure.  It’s a programmatic interface to your content.  So if you’re creating a content API, be sure to design a content model from the start that conveys the required level of structure and meaning.

Questions about where to start? Email and our experts will happily assist.


Avoiding Website Performance Bottlenecks


In a world where multitasking is more prevalent than ever, enterprises are asking more and more from their websites. Unable to keep up, site functionality is exploding while optimization is falling flat. And it’s not only e-commerce sites that are failing at performance. Industries of all types are experiencing web performance bottlenecks caused by slow page load times and sluggish user interaction.

Whether it’s the hefty amount of images, plugins or JavaScript getting fancier, it is clear that some major factors are interrupting the flow of website optimization. With site functionality only continuing to get more complex, resource requests dramatically increasing, and the growing trend toward personalized experiences, performance is taking a huge hit.  Unfortunately, this trend is negatively affecting user retention – ultimately affecting your enterprise’s bottom line.

Yet considering how important a website can be for any given enterprise, it seems only natural to take the extra care to ensure the website is not only running fast from the desktop site but from a mobile perspective too. The number of websites still not optimized for a mobile experience is astounding.

People Are in a Hurry Even When They Are Sitting On Their Couch

In the fast-paced era we live in, anything more than three seconds for a page to load is too long. Studies show that potentially upwards of 50% of users click off the site if the page takes too long. Additionally, 30% will jump ship if a shopping cart isn’t optimized for mobile.

This leads to lost sales, competitors winning over your customers, and overall missed opportunities. When you consider the the number of visitors, your average revenue per customer taking into account your attainable conversion rate, and then subtract everything lost from a website bounce rate of 40% when your site loads slowly, you can quantify the amount of lost revenue pretty quickly.

Increase Brand Engagement

Your brand will be much more likable if you offer an equally satisfying, personalized experience for both mobile and desktop sites. Whether a user visits your site from their smartphone or desktop, the experience should be optimized for functionality and brand consistency, so it fosters trust and affinity with your users. Most users regularly go between devices so if you are not able to provide what they need than they are more likely to go to a competitor rather than wait until they get back to their desktop to make a purchase. Not optimizing your site results in lost opportunities and losing customers permanently to competitors.

Optimize Your Site, and Business will Grow

To keep your users engaged and continuously coming back, you need to optimize your site performance and a modern content delivery solution is the most effective way to pull this off. Despite many performance optimization techniques manually performed by developers, hand-coding pages for performance is specialized, time-consuming work. When it comes to intensely involved sites with hundreds to even thousands of dynamic components per page, this can be an eternal task. As both browser requirements and page requirements continue to develop the work can seem never ending.

Therefore, consistently faster page loads and a more reliable site starts with a blazing fast content delivery platform. We built the world’s fastest dynamic content delivery solution with Crafter Engine, which now serves some of the largest and fastest sites on the globe.

Think your website performance needs a boost? Contact us at for guidance or download our white paper Building and Optimizing Multi-Channel Web Experiences to learn more!

The Future is Now: Virtual Reality Transforming Retail


When it comes to brick and mortar retail, every inch of retail space is crucial to keep the business booming. So it’s no wonder that Happy Family, an organic children’s food manufacturer, decided to turn to virtual reality to help them gather data from 800 shoppers. Turns out this method isn’t just working for them, but it’s working for many other retailers too. It’s quickly becoming the future of retail with an international reach.

While it may seem somewhat futuristic, the truth is scenarios in which using virtual reality are beneficial, isn’t that far reaching. Combining virtual and augmented reality are already transforming major retail locations in every way — from the aisles, to store design and signage.

The Difference Between Augmented Reality and Virtual Reality

Sometimes augmented reality and virtual reality are used interchangeably. However, there are significant differences that you need to know when using or discussing these technologies. Augmented reality is a blend of real life and virtual reality. In other words, the consumer is still in touch with the real world around them, yet interacts with virtual elements. Virtual reality, on the other hand, transforms the user into a different world. Goggles or some type of headset are required for experiencing virtual reality.

Virtual Reality is Here to Stay

Virtual reality is not just a hot technology item for gamers, and from the data, it doesn’t appear as if virtual reality is just a fad. While VR has been around for a long time, it has matured to something that benefits our work and home lives in addition to being fun for entertainment purposes.

With virtual reality constantly improving, it’s time for retailers to honestly consider adding the technology to the way they do business. It’s already been proven that brands who have embraced virtual reality have attracted a wider user base. In a world where technology is constantly evolving, consumers are continuously demanding more from brands. Keeping up with technology is how brands can stay among and ahead of their competition. Consumers are beginning to expect virtual and augmented reality as they do their online shopping.

V-Commerce is the Next Step

Clearly, a complete move to v-commerce is what lies ahead. Although the idea of new hardware may seem overwhelming to businesses, it really shouldn’t be. The concept is constantly evolving as is the equipment.  Because of this, there are multiple options with devices at different price points and even applications that allow smartphones to use augmented reality and virtual reality.

With this omni-channel strategy, consumers will be able to do everything from trying on clothes to looking at products or ingredients. With this technology, retailers will be able to deliver an in-store experience to users shopping online. The scenarios for using virtual reality are endless and the benefits for business success are priceless. From up-selling to cross-selling, virtual reality will allow consumers to engage more with the products and will help to create a much more personal experience. This will in turn, increase sales – a reality every business owner can get behind.

New Tool Tests Your Website for Mobile Friendliness


A recent global mobile study has shown that, collectively, Americans check their smartphones 8 billion times per day. From shopping and checking social media to paying bills and responding to emails, that comes out to about 150 times a day per person. For those keeping tally, that’s up 33 more looks per day than last year. The frequency at which users look at their phones is a huge factor in the popularity of mobile-friendly sites. More than ever, companies are quickly discovering that their website speed and mobile-friendliness is a huge factor in sales and customer loyalty.

When things aren’t moving fast enough, users get frustrated and more than likely switch to a competitor’s site. In fact, according to Google, an average user will leave the site if it doesn’t load within three seconds. And, since more searchers occur on mobile devices than on computers, it has become excruciatingly clear that if a potential customer can’t get through to your company’s site in that timeframe, they are five times more likely to leave. Plainly, a good mobile design is crucial to the success of your business.

Because of this need, Google has come out with mobile speed testing tool to give enterprises an idea of just how fast (or slow) their site loads. They run all the numbers for you to help you take the guesswork out of it. You are even given a report showing where your site fails so you can upgrade your system.

The concept is simple. Using a scale of 1-100, the speed testing site takes your company’s URL and measures the loading speed and mobile-friendliness. Everything from HTML, CSS, and Javascript to how long it takes images to load (on both desktop and mobile) are considered. In addition to how well your site fares, you can also see the specific spots that need improvement. Knowing is half the battle, and seeking development in the inadequate areas as soon as possible will help you keep your company out in front of customers, and far ahead of your competitors.

Ironically, Google failed its own test receiving a 59/100 on mobile speed and a 66/100 on the desktop speed. Both are listed as “poor” ratings.  But these statistics are what Google will use to improve their site.  According to the tool, Google’s desktop speeds could be improved by optimizing images and prioritizing visible content. Certainly interesting (and no doubt humbling considering they got slapped on the wrist by their own site!).

In a mobile world, there’s no reason to have a slow, inadequate website. Allow your company to stand out by giving your users the mobile experience they are looking for – a fast, easy, user-friendly design.

If your company is one of the many out there that has a slow website or poor mobile support, rest assured, an upgrade to Crafter CMS will improve your website and make it mobile-friendly and blazingly fast.

Check out Google’s new tool here:

Rethinking the Content Management System for Media and Publishing in the Mobile Era


Ask anyone from the staff at Buzzfeed to the owner of your neighborhood antique store, and they will agree: it’s time to reinvent the CMS so every publisher has the same tools to succeed in a mobile world. After all, in a world of smartphones, users have come to expect a better experience on mobile. Whether they are flipping through apps consuming content from left to right or experiencing rich magazine-like features, keeping the reader engaged is a top priority.

When it comes to moving beyond the desktop, “themeing” in the CMS is necessary to build these experiences across multiple screens. The goal of responsive design is a good starting point, but it doesn’t do the job completely. We need to take it a step further with the CMS being WYSIWYG and component-based. By doing so, any publisher can deliver a rich, touch-enabled experience regardless of the screen or device or wearable the reader uses.

Creating richer experiences on mobile enables engagement, and even monetization, to live within the CMS. Up until now, most CMSs had monetization relegated to the right rail of the page, but with so many users experiencing sites via mobile, it’s become necessary to shift to in-stream experiences. Dynamic experiences and monetization is now living symbiotically with the content. While many legacy CMS vendors have created bridge solutions, the real solution in the long-term is to make the CMS the place where native advertising is created and trafficked in sync with a publisher’s existing ad server. And this requires a CMS built for today’s era of mobile engagement.

Of course, every reader has different tastes and expectations for any given site so in order for native ads to be a success, personal relevance should be a major factor. Rather than a chronological feed, a personalized feed directed at the user’s own interests is needed.  Personalizing the user experience for each individual reader should be at the core of any given CMS. This provides a superior reading experience and users are much more likely to frequently engage with the site.

It isn’t just responsive design that has changed, users have changed their online activity as well. They are no longer simply reading content, leaving comments and moving on. Today, they are sharing more than ever and CMS for the mobile world needs to offer the seamless ability to connect with the online community.

Additionally, writers or anyone interested in creating content should have the option to write on mobile. Unfortunately, CMSs built a decade ago are not a viable option on mobile. Authors should be able to write content from their phone as effortlessly as they tweet.

While we aren’t totally there yet, this reinvention will surely happen. Publishing has drastically changed since the mobile shift and there’s no doubt that reinventing the corresponding CMS software will occur in the near future.

To learn how Crafter CMS was designed and built for the modern era of mobile engagement, contact us today for a personalized demonstration.


User Experience: The Single Most Important Element of a Web CMS


Because it affects how efficient your team works, it can be argued that the single most important element of a web content management solution is the interface used by the editorial team. If the user interface is meager, than the speed at which your team works will be slow, the quality of content produced will be lacking, and traffic to your site will ultimately drop.

Usability all comes down to the web CMS features. There are some features that will come second nature to your editorial team while others will be obtuse. Overall, a system that is user-friendly and embraces the most casual content editor is one that will make your editorial team most productive.  Likewise, you will be pleased because your team will be more efficient and more productive on a system that most closely matches user experiences they are comfortable with.

That said, when it comes to evaluating a new web CMS solution, a few key usability features that all clients should look for include:

Performance of the Editor’s Console: The fastest way to aggravate your users is to have a slow system. If the interface gets stuck or isn’t responsive during the workflow process, it will quickly cause frustration. This will, in turn, cause a lack of confidence in the entire system, and ultimately lead to a breakdown in adoption and use.

Window Management, Lightboxes and Transparency: Those who used a CMS solution in the late ‘90s may remember the annoying pop-ups. From editing an article using the in-context tool to adding a link, the constant pop-ups seemed endless. Now, interfaces that use JavaScript Lightboxes are much simpler because all edits are kept in the same window. This preferred solution is faster and keeps edits in the right order. Additionally, transparency is important.

In-Context Editing: Rather than the traditional model of opening a window to edit a full piece of content, this new feature allows for a faster, more intuitive style of editing. Users simply click on the article title and it becomes a text field for simple adjustment. Streamlining the editing process is a win for everyone.

Contemporary Design Features: Keeping the designs fresh and contemporary as possible is an ongoing task for CMS design teams. Whether it’s the simple features of rounded corners or the distinct single- and double-clicking responses, these distinctions are what make interacting with the software so valuable to editors.

Each organization has its own internal culture, from the work attitude to the comfort level with digital user interfaces. The best way for you to make the right decision for your digital content group is to try a CMS solution firsthand. Once you use it, you will see how it will work for you and your team. Contact us at Crafter to answer any questions you may have about a web content management solution for your enterprise, or to start a free trial today.

The Pros and Cons of a SaaS CMS


A Software-as-a-Service (SaaS) Web Content Management System (CMS) exists in a multi-tenant, fully cloud hosted and managed environment. Pricing for a SaaS Web CMS is usually based on a per-user and/or per-site basis that usually incorporates a baseline amount of data transfer (i.e., bandwidth to and from your site) and storage (for your content). SaaS CMS is not to be confused with Platform-as-a-Service (PaaS), which is a single tenant system that requires more maintenance but also enables much more customization. Also don’t confuse SaaS with a “Managed Services” cloud solution for a CMS that is just a regular on-premise CMS deployment that may run on cloud infrastructure and be managed by a third-party, but provides none of the cost, agility and scalability benefits of a SaaS approach.

In this post, we will focus on SaaS. The following list of pros and cons will help you make the best decision for your enterprise.

Pros of a SaaS Web CMS:

1. Costs are kept Low

Because SaaS CMS is based on a subscription model, users are not faced with a large licensing fee upfront. In most cases a SaaA CMS project entails a small setup fee which covers the cost of a basic implementation.

2. IT Staff Unburdened

Your internal IT staff will no longer feel the burden when a support issue arises. Instead your SaaS vendor will take care of any issue, and typically at no additional cost. Also, upgrades and maintenance are automatically done by the SaaS vendor.

3. Accessible

SaaS CMS is a virtual product which means it can usually be accessed from any computer, tablet, or mobile device as long as an internet connection is available.

4. Easily Add-On More Users and More Sites

With a SaaS model, you can easily add new users as your team grows, and as your content needs grow. Similarly, adding more sites is as easy a click of the button as you want to spin up new sites — microsites, campaign sites, landing pages, etc. With a multiple-user and multi-site model, your price depends on the number of users and sites with access to the system. So you are only paying for what you use.

5. Up-to-Date Software

With SaaS you can count on new features being added in real time. The latest features and innovation are typically available to all users at no additional costs.

6. Security

As your SaaS vendor handles all the development and QA, you never need to worry about malware or buggy add-ons to the CMS. If the SaaS vendor releases it as a feature add-on, you can feel confident that it won’t expose your site to security threats of any kind.

7. Support Included

Support is included in the SaaS subscription so you can rest assured that any issues will be addressed promptly and effectively. With a multi-tenant architecture, if an issue is affecting one customer, then it’s probably affecting all customers. So the SaaS vendor is extra motivated to resolve all reported issues promptly and effectively. This also means you benefit from issues found by other users of the SaaS CMS, leading to a more robust CMS for all.

8. Implementation Speed

Launching a new website is faster than ever since the CMS is already deployed in its underlying cloud infrastructure. There is no setup and configuration for your Dev, QA, and Production sites. As a result, a SaaS CMS is much faster than traditional web and mobile app development.

Cons of a SaaS Web CMS:

1. Internal Control

Because IT departments are so used to have complete control, it can take a second to get used to a new system where  SaaS CMS platforms are built and housed in cloud infrastructure.

2. Subscription Fee

There are “free” and “freemium” systems available so it can be startling at first for smaller enterprises to choose a model with a fee. However it is up to you to decide if the value of the SaaS platform is worth it to your business.  Keep in mind the subscription costs include support too.

3. Closed Development

SaaS CMS platforms are typically proprietary systems that are under complete control of the vendor, and so they don’t allow for the benefits of an open source type development model. Crafter Cloud is one major exception in the industry, as it is a SaaS CMS solution that benefits from the open source development of Crafter CMS. Also, a SaaS solution does not allow for heavy customization (e.g., does not allow back-end code changes) because a multi-tenant infrastructure is, by its very nature, shared across all users. Again, Crafter Cloud is one major exception in the industry, as we provide a unique, secure, isolated development environment based on the Groovy scripting language that enables all kinds of custom development, all without sacrificing the benefits of a SaaS model. So your enterprise can deliver truly unique, branded, personalized experiences.

SaaS CMS solution can be ideal for certain applications and not so great for others, but it is up to you to consider the needs for your team and enterprise when determining different CMS options to find the solution that best fits your project.  Not one CMS platform is the universal choice for all websites and mobile apps, but a true SaaS CMS makes a strong case in most projects nowadays, so be sure you include it in your list of options.

To learn more about Crafter Cloud, the the groundbreaking SaaS Web CMS, visit If you need help determining which CMS approach is best for your organization, contact us directly or reach out to one of our certified consulting partners.

The Rise of Virtual Reality Experiences


When Facebook bought virtual reality company Oculus in early 2014, virtual reality blew up. Now users can experience anything, anywhere through the power of this new medium. Whether they are painting a picture with a virtual reality paint brush, walking through a building that has not yet been built, or enjoying their favorite video game in a more realistic light, virtual reality has changed technology as we know it.

As it becomes more mainstream, the virtual reality trend is becoming more and more popular – especially among a core, technology savvy subset, namely gamers. And, they are willing to pay for it. A recent study done by Newzoo indicates that 11% of people in 12 western countries are considering purchasing virtual reality gear by the end of the year. Already, the awareness of consumer virtual reality is higher than the average consumer may even expect. With viral videos displaying the possibilities, and individuals discovering for themselves how user-friendly the hardware is, the response is growing.

According to the insights shared in the Newzoo report, consumers are willing and prepared to spend some serious dough on VR products. High-end virtual reality hardware ($600 and more) has been available since the beginning of the year for pre-order and sales will inevitably skyrocket towards the holidays. The Newzoo report suggests that an unexpected 16% of Spaniards, 12% of Americans and 10% of British are stating their interest to purchase VR equipment in the next six months.

This year, virtual reality has made its way into the consumer marketplace where even the most inexperienced user can test it out and get a feeling for this progressive medium. Although in most cases virtual reality hardware is pricey, eventually it will become more affordable and lend itself to create endless options for businesses and individuals alike. Much like the iPod or iPhone back in the early 2000s, new and affordable virtual reality options are on the horizon. The virtual reality hardware we have today is unquestionably the best and most affordable VR technology of its kind. Yet, the opportunities for what’s to come are even greater (with growing potential) than anything we have seen up to this point.

So what does this mean for your enterprise? Although, in some ways, virtual reality has just arrived, there are already countless opportunities for your company to jump on the prospects. We built Crafter CMS to deliver high-performance, unique digital experiences across all online channels. And we are certain that virtual reality is the next big digital channel.

If you are interested in learning more about the current state of virtual reality or how the award-winning Crafter CMS platform can help your enterprise create virtual reality experiences, give us a shout.