The 7 Keys for Successful Web Content Management

The evolution of the Web over the years has deeply immersed us into a new era of engagement, and enterprises are striving to achieve higher levels of customer engagement across all of their online channels. Selecting the right Web CMS to build your solution upon is a critical component to its success.

 The seven keys for successful WCM can be summarized as:

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Trends in 2013 Drive New WCM Solution Requirements

We are part of a digital future, a new world of technology and data where enterprises are forced to deliver more efficient, agile and engaging experiences to their customers.  A new and modern approach to Web content management (WCM) has become essential now due to the multitude of channels across which enterprises must engage their target audiences.

At last week’s CMSExpo, Forrester analyst David Aponovich revealed the results of a recent survey of enterprises regarding their IT upgrade plans — a new WCM is now the second highest priority of all enterprise applications (analytics was first).

And according to this CMSWire article, “2013 will prove to be the year WCM makes its greatest impact, becoming the bedrock of the digital entity of any public institution, business or brand powerhouse…. In 2013, the hot trends — mobile, social, cloud and content relevance will continue to dominate the world of Web content management”.

Crafter was designed to meet the new and emerging enterprise requirements suggested by these trends:

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The Top Four Benefits of Crafter

Crafter enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences.

In this post we will discuss the top four benefits of the Crafter Web Content and Experience Management solution that provides flexibility, agility, and innovation for leading enterprises allowing them to build competitive advantage on the modern web

Before we jump to benefits, it’s important to understand that there are 2 main applications in the Crafter solution: Crafter Studio and Crafter Engine.

Crafter Studio is the content authoring, management and publishing application that allows marketers and content editors to create rich web experiences.  Crafter Engine provides high-performance content delivery services to power any type of web, mobile, or social application.

Now, on to the top four benefits.

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Crafter Software Launches

“Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.”  – David Frost

Over five years ago, a team of software architects and developers at Rivet Logic were building out a web content management solution for a major enterprise client in New York City.  After evaluating and selecting the best solutions in the market from which to start, they soon recognized that a major hole existed.  A gap that no one yet had filled.

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