Why You Think You Have Nothing to Say

The following Guest Blog was written by Mike Moran.
I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular:  Tell what you know so your customers can learn from your expertise.  You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast–I don’t really care how you do it, but do it.  Too often, the response is something like, “But I don’t have anything to say.”  I suspect that you do have something to say, but you are just not giving yourself permission to say it.

Now, don’t get me wrong.  I realize that you might not be a world class expert, but you are probably an expert in something or else you wouldn’t be in business.  You at least know more than your customers about it, don’t you?  If a customer asked you a question, would you be struck mute because you aren’t a world expert?  Or would you give them your best answer, knowing that it might not be THE best answer in the world, but it will be better than what your customer knows now?

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Crafter: Built on Alfresco

As a fully open source platform, we built Crafter to fully leverage leading open source software, including Apache Solr for search, FreeMarker for templating, and the Spring Framework for enterprise Java application development and integration.

Most significantly, we also built Crafter on Alfresco, the leading open platform for content management.  So naturally, one of the most frequently asked questions we get is: what features does Crafter provide, and what does Alfresco provide?

To help answer this question, we developed the following infographic to highlight all of the main capabilities of the Crafter Web content and experience solution, and to distinguish all of the features provided by both the Crafter application and the underlying Alfresco content platform.  Let us know what you think!

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Content Management Systems: Why Choosing a WCM is like Choosing a Pet

When selecting a Content Management System (CMS) / Web Content Management System (WCM) organizations make a lot of mistakes.

  • They blindly opt for the top rated systems found in CMS Report, Gartner’s Magic Quadrant and other analyst reports.
  • They go to CMS Matrix and check off all the feature boxes and simply compare features by name.
  • They default to Content Management Systems that are already installed at Internet Service Providers (ISP) like WordPress, Drupal, and Joomla.

The content management systems you choose need to fit your organization. In isolation, the strategies above assume that one size fits all. Each organization has different needs and there are several variables that need to be looked at and analyzed before making a final decision. Surprisingly, the same key factors used to decide on your CMS / Content Management Solution are very similar to the factors you need to consider when choosing a pet.  Let me explain: Continue reading

Expand your Color Palette to Engage Your Audience

Customer Engagement is not easy to achieve. Boring web content is useless. Just like a new love, web content marketing enters through your eyes, so the first impression is extremely important.

Artisans use their paint palette to mix diverse colors in order to create a memorable work of art. And attractively colored works of art will grab your attention even if they may not be your favorite.

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