Believe it or not, your enterprise will soon need to move beyond the web. In fact, some companies have already made the move. So, what is stopping your enterprise from moving forward? Richard Jones, perhaps most known for his work as the technical director of Inviga, a London-based tech company specializing in content management systems, e-commerce and digital innovation recently spoke at a tech conference and offered his thoughts on the emergence of Content-as-a-Service (CaaS) and just how much it affects the creation of content. At the conference, Jones detailed how CaaS can be positioned as the digital hub of any given enterprise. Yes, even yours. But to add perspective to how to adopt CaaS and Headless CMS, it’s important to have a clearer understanding of what they are exactly. The following explanations should do just that.
Understanding CaaS and Headless CMS
CaaS refers to a use case in which the content on the web is created and written separately from the place it will be used. Its objective is that it will be consumed by a wide range of digital channels such as mobile apps, websites, social networks, virtual reality experiences, among others.
CaaS is only supported by certain, modern content management systems that provides robust APIs on the back-end. It is a component of a headless CMS. Unlike the original concept of a CMS, there is less concern about how the content will be delivered through a website’s pages, it has the single goal of providing content creators the tools to enhance their workflow to a point where content is ready to be consumed in any of a number of CaaS use cases.
Focused Content Creation
Irrespective of the technology they use, enterprises of all industries need to properly address and have a good understanding of their audience. Not knowing the consumer is one of the biggest challenges, if not the biggest challenge for content creators. Additionally, the problem will only worsen as the Internet of Things (IoT) only gets even more embedded into the enterprise.
CaaS can enable the process of content creation for countless applications and devices. This means the content can be shaped accordingly to those likely to consume it. However, customer behavior is constantly changing – much faster than the ability of content developers have to keep up. Because of this, content creators are struggling to meet the needs of customers. There is a huge need to be innovative with the ways content is being brought to the consumer. But the questions remain, how do we present this data out to any given device? What are the possibilities and how might they change?
The Need for a Modern CMS
Organizations need CMS platforms that help them go beyond traditional static page thinking, the truth is, content creators need to think beyond pages, too.
Fueled by Mobile Apps, IoT, Virtual Reality, and other future digital channels, enterprises no longer have a choice — they must move forward despite their struggles with managing effective web presences and their natural reluctance to go beyond the web. The sooner they make a change to a modern CMS, the better. The change is too dynamic to stop, and enterprises must jump on the bandwagon now to stay relevant and competitive.
To learn how Crafter CMS supports Content-as-a-Service and can prepare your organization for the digital future, contact us today.
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