Create Your Company’s Best Digital Future with a CMS

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In most cases, when companies set up their websites, they really don’t think beyond simply having an online presence. However, there is so much more to consider such as the mobile capacity of their site. Can a customer easily access the site from their phone or is it only meant for desktops? What about the hundreds of Google algorithms that power their search engine? These factors absolutely must be considered along with the best CMS (content management system) for the business. When setting up your business, asking yourself the following questions is a good place to start:

Will my company’s site give a premium customer experience on desktop as well as mobile?
We live in a mobile-first world. So much so, in fact, that according to Gartner, ecommerce-driven mobile revenue will increase by 50% next year alone. For that reason, Accelerated Mobile Pages (AMP) and mobile first indexing is becoming the main strategy for Google. In order for your business to keep up and offer a seamless experience from desktop to mobile, a quality CMS is key. Remember you only need one URL for all versions in order to keep in line with Google’s recommended best practice, URL architecture, and of course, keeping the site customer-friendly.

How do I get users to click my link first?
The better the meta description and title, the more likely a user will click on the link for your company instead of a competitors.  Unfortunately, it’s duplicated or missing titles and meta descriptions showing up in Google’s search for your company that often stand in the way of whether or not users choose your link. Luckily, this is easily resolved with a good content management system that allows you to change them quickly as well as check for missing ones.

Is my content reusable?
This is where it gets tricky. Many websites have content in multiple places simply because it is necessary. From blog posts to product descriptions, it’s not unusual for content to arise in more than one place on any given website. Yet when it comes to Google, these pages of duplicated content make it difficult for the search engines to know which option to show users. The good news is this will not affect your Google ranking, it simply just makes it harder for Google to crawl your website for highest value content. Again, a good CMS can easily take care of this for your company and make it much easier to manage and tag your content.

Is it possible to optimize my URLs for multiple languages?
In general, a website is done in one language. However, if you’re looking for multiple language options for your site, consider the use of subdirectories with generic top-level domains (gTLDs). A good content management system can easily set this up without requiring much maintenance.

Can I style my page for both Google and the human user?
Yes, this is possible with a good CMS. A good CMS will give you multiple options while allowing you to style your text with tags, even without knowledge of HTML or CSS. Remember, use your most important keyword in your URL, H1 tag, first line of text and, if you can, the alt tag.

Can my content be optimized for social media?
Again, this is tricky. Often, companies find that social media platforms won’t recognize a website’s headline or image, and then posts something completely different. It’s not what you want, and it’s certainly not enticing enough for users to click on. To avoid this, you’ll have to mark p your content using Open Graph for Facebook and Twitter cards. If this sounds daunting, it is, well, if you’re doing it manually. Yet, a good content management system can easily take the stress off your hands and do it automatically. The content is marked up so it looks great and can be easily shared.

As you can see, choosing a content management system is practically a no-brainer. Having a user-friendly and search engine friendly website is one of the best ways to ensure that your content will get noticed. A good CMS gives you the ability to produce superior content while also being readily available to the millions of people searching on the World Wide Web.

Content.gov 2015 Recap: Taking Back Control Over Content

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Content.gov 2015 brought together industry experts, IT leadership and developers with extensive implementation experience who gathered to exchange ideas and explore best practices on managing content and documents digitally. Attendees learned from experts with extensive practical experience garnered from large real-world enterprise content management implemented into the public sector.

“Document management done well can bring order to an increasing volume of electronic documents, help organizations meet legal and regulatory compliance requirements, and reduce paper documentation.” Apoorv Durga, Analyst, Real Story Group.

This event showcased the undeniable growth of content and how new opportunities can emerge, especially in the public sector. One example illustrating this is the large growing number of content, documents and processes moving online. The government has the perfect opportunity now to build a better work environment through a modern, user-friendly and collaborative multi-channel application that allows for faster, convenient access to the growing volume of content. This approach will enable the public sector to become more effective and efficient, in organizing, securing, processing, and locating all of their content.

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Russ Danner, VP, Products, Crafter Software

Each year Alfresco’s Content.gov conference attracts leading vendors in the enterprise content management  space.  Crafter Software sponsored the event to share our expert knowledge on Web Experience Management solutions, and to demo Crafter CMS – our modern award-winning Web CMS platform solution for Alfresco, that allows organizations to build and manage rich online experiences on the web, mobile, social, and all digital online channels.

At the start of the event, attendees sat and listened to the to the first talk on “Modernizing Today’s Business” by Doug Dennerline, CEO at Alfresco. During his speech, Mr. Dennerline pointed out how enterprises can benefit in a number of ways by having all of their content stored digitally and located in one centralized place.

Next up were keynote speeches from Directors, Senior Architects, Program Managers, CIOs and VPs, with one common mission in mind: to show how companies can gain control over their content with a digital solution.

Lisa Haralampus, Director of the Federal Records Management Policy Section, Office of the Chief Records Officer for the U.S. Government, NARA, was truly passionate about document management. Her talk emphasized how large the government can be and made a simple point to explain that a one size fits all approach does not fit all in the public sector. She also conveyed the need to archive and classify all of the nations important documents and communications within National Archives and Records Administration. This is where Alfresco helps to solve this issue with their simple, smart and secure technology allowing the NARA to enforce the policies of Managing Government Records Directive in a way that is secure and easy, allowing stakeholders to access information across all departments.

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Candid shot of the Executive Panel Discussion

At the conclusion of keynote speeches, Alfresco and FedScoop held an executive panel discussion to answer questions and address key topics in the IT Government community related to solutions to manage all documents and content in a digital solution.

Event Summary: Intimate event hosted by Alfresco with ample time to talk with industry experts, IT leadership, developers and vendors, about enterprise content management in the public sector. Plus, the great location and food made for a relaxed learning environment.

Like to learn more about enterprise and web content management in the public sector? Check out Crafter CMS or email us at info@craftersoftware.

 

How to Achieve a Smartly Distributed Digital Marketing Presence

Today, either your enterprise builds a resilient digital presence or it will not exist in your target’s mind. If your business does not have a widely distributed, multi-channel digital marketing presence, then your organization is probably undetected, unnoticed, unobserved and unperceived.

Let’s be honest, the market is tough and competitors are everywhere. Companies are investing more now than ever on digital marketing efforts to enhance their marketing strategy and brand awareness.

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Why You Think You Have Nothing to Say

The following Guest Blog was written by Mike Moran.
I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular:  Tell what you know so your customers can learn from your expertise.  You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast–I don’t really care how you do it, but do it.  Too often, the response is something like, “But I don’t have anything to say.”  I suspect that you do have something to say, but you are just not giving yourself permission to say it.

Now, don’t get me wrong.  I realize that you might not be a world class expert, but you are probably an expert in something or else you wouldn’t be in business.  You at least know more than your customers about it, don’t you?  If a customer asked you a question, would you be struck mute because you aren’t a world expert?  Or would you give them your best answer, knowing that it might not be THE best answer in the world, but it will be better than what your customer knows now?

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