Avoiding Website Performance Bottlenecks

blog_avoid

In a world where multitasking is more prevalent than ever, enterprises are asking more and more from their websites. Unable to keep up, site functionality is exploding while optimization is falling flat. And it’s not only e-commerce sites that are failing at performance. Industries of all types are experiencing web performance bottlenecks caused by slow page load times and sluggish user interaction.

Whether it’s the hefty amount of images, plugins or JavaScript getting fancier, it is clear that some major factors are interrupting the flow of website optimization. With site functionality only continuing to get more complex, resource requests dramatically increasing, and the growing trend toward personalized experiences, performance is taking a huge hit.  Unfortunately, this trend is negatively affecting user retention – ultimately affecting your enterprise’s bottom line.

Yet considering how important a website can be for any given enterprise, it seems only natural to take the extra care to ensure the website is not only running fast from the desktop site but from a mobile perspective too. The number of websites still not optimized for a mobile experience is astounding.

People Are in a Hurry Even When They Are Sitting On Their Couch

In the fast-paced era we live in, anything more than three seconds for a page to load is too long. Studies show that potentially upwards of 50% of users click off the site if the page takes too long. Additionally, 30% will jump ship if a shopping cart isn’t optimized for mobile.

This leads to lost sales, competitors winning over your customers, and overall missed opportunities. When you consider the the number of visitors, your average revenue per customer taking into account your attainable conversion rate, and then subtract everything lost from a website bounce rate of 40% when your site loads slowly, you can quantify the amount of lost revenue pretty quickly.

Increase Brand Engagement

Your brand will be much more likable if you offer an equally satisfying, personalized experience for both mobile and desktop sites. Whether a user visits your site from their smartphone or desktop, the experience should be optimized for functionality and brand consistency, so it fosters trust and affinity with your users. Most users regularly go between devices so if you are not able to provide what they need than they are more likely to go to a competitor rather than wait until they get back to their desktop to make a purchase. Not optimizing your site results in lost opportunities and losing customers permanently to competitors.

Optimize Your Site, and Business will Grow

To keep your users engaged and continuously coming back, you need to optimize your site performance and a modern content delivery solution is the most effective way to pull this off. Despite many performance optimization techniques manually performed by developers, hand-coding pages for performance is specialized, time-consuming work. When it comes to intensely involved sites with hundreds to even thousands of dynamic components per page, this can be an eternal task. As both browser requirements and page requirements continue to develop the work can seem never ending.

Therefore, consistently faster page loads and a more reliable site starts with a blazing fast content delivery platform. We built the world’s fastest dynamic content delivery solution with Crafter Engine, which now serves some of the largest and fastest sites on the globe.

Think your website performance needs a boost? Contact us at info@craftersoftware.com for guidance or download our white paper Building and Optimizing Multi-Channel Web Experiences to learn more!

Crafter CMS Drives Large Scale, Reliable Customer Engagement During the Big Game

football

We’re happy to report that Crafter CMS powered some of the largest websites and mobile applications run by sponsors of a recent major sporting event that was viewed by over 189 million people around the world.

By powering their websites and mobile apps with Crafter CMS, our clients were able to deliver reliable, high performance digital experiences to all their customers. As television advertising drove surges of traffic throughout the event, our clients reported outstanding performance and a record amount of online customer engagement. Meanwhile, it was widely reported that several other enterprise and celebrity websites, which were running legacy content management platforms, crashed and burned due to heavy volumes of traffic. Based on our look at some of the sites that had performance issues, they seem to be running WordPress and Adobe CQ5 (AEM).

In contrast to most legacy content management platforms built over 10 years ago, the modern Crafter CMS excels at delivering reliable, large-scale Web content management implementations. And does so at a fraction of the cost of legacy, proprietary solutions.

Crafter’s innovative architecture provides marketers the easy-to-use tools they need to engage customers, provides developers with the agility to develop engaging website and mobile app features in record time, and provides IT administrators the scalable and performance to deliver highly reliable digital experiences.

Need a reliable CMS that won’t crash when you need it most? Check out our open source on-premise solution (http://craftercms.org) or our cloud-based, full SaaS solution (http://craftercloud.io) today.

5 Reasons Why Your CMS Should Move to the Cloud

The following Guest Blog was written by Stacy Weng, Senior Marketing Manager, Rivet Logic Corporation.

Why are a growing number of enterprise customers deploying their Web experiences in the cloud? In a recent webinar with Crafter Software, we discussed top reasons for moving a CMS to the cloud, how to craft a successful enterprise web strategy, and best practices for building next-generation web experiences.

The Modern CMS and Crafter

Your website isn’t just brochure-ware or a place where people go for product updates, but instead it’s the lifeblood of your company and acts as an important sales tool for that first initial interaction with your users. It’s also an engagement tool, with the ability to segment and build personas, to deliver personalized experiences that’ll keep your users engaged. From an integration standpoint, a web CMS isn’t just a standalone effort, but needs to integrate with various other tools such as CRM, marketing automation, and analytics.

Crafter Cloud is a full featured, enterprise SaaS-based content management system with user-friendly authoring tools, easy integration, high-performance content delivery, ability for personalization and targeting, using a suite of industry-leading development tools to enable delivery of omni-channel experiences. Crafter was designed with flexibility and scale and can be integrated with a variety of digital efforts.

Why the Cloud? 5 Reasons to Move Your CMS to Crafter Cloud

From our experience implementing CMS solutions, we’ve across 5 consistent themes for why customers choose Crafter Cloud when deciding to move their CMS to the cloud.

  1. Custom development experience in the cloud – One of the biggest benefits from both an IT and marketing perspective is the availability of a custom development experience, which provides the front-end team a personalized development environment with the ability to use any front end framework of their choice. This leads to shorter release cycles, which benefits business teams and keeps them excited about the CMS as new features and functionality requests are met in a timely manner.
  2. Full Featured CMS – As a full-featured CMS, Crafter Cloud has the design, integration and security features of an enterprise CMS that’s traditionally deployed on-premise with your own resources. The cloud CMS is a great option for customers with a lot of security and integration requirements to deploy the system without a lot of IT overhead. In addition, one of the challenges businesses face during a rebranding effort or site redesign is the ability of the CMS to respond appropriately. Not only are there desktop views, we now need to accommodate multiple screens and mobile devices, and each experience needs to be unique. Design responsiveness and the ability to create custom design and not be limited by the CMS and its features is imperative.
  3. Augment IT – Deploying your CMS in the cloud allows you to augment your IT and accelerate time-to-market. This means freeing up time and resources and limiting your IT overhead so they can focus on new features and the overall user experience.
  4. Cost – Deploying your CMS in the cloud is also cost effective, with savings from resources, time and energy it would take to build and deploy the solution. Crafter Cloud employs a flexible pricing model that allows you to scale and buy as you grow, limiting any over buy.
  5. Running your business at the speed of the market – Often times your public facing website becomes an afterthought if the CMS can’t keep up (e.g. the need for IT resources to make updates, design updates limited by features, marketing needs more data / analytics, etc.). Teams often end up walking away from relying on the CMS and addressing these tasks independently. Crafter keeps in pace with not just consumers but also the technology side of the house by allowing development teams to work with tools they’re familiar with.

Design & Deployment Considerations

When it comes to Web Experience Management (WEM), it can be broken into 5 categories, each with its own subcategories to dissect and think about your business and users (IT, marketing, sales, customers, partners, etc.).

design-deployment

  1. Ease of use – Is it user friendly?
  2. Multi-channel – What are your multi-channel requirements? It’s no longer enough to say it needs to work on a mobile device. Mobile is a whole different experience to think through, and you need to make sure your CMS can be responsive and flexible in that sense. For example, a mobile experience for retail is very different from a services company.
  3. Personalization – Your site needs to be personalized to build engagement. A repeat consumer / site visitor doesn’t want to feel like they’re reintroducing themselves each time they visit your site, which can be very frustrating. You need a CMS that enables you to build the journey with the customer and not force a reintroduction at each touch point.
  4. Engagement – A CMS becomes a viable piece of your business when it can spark engagement, which comes in many forms. Engagement isn’t only about results in product buying, but also in comments, reviews, and feedback loops.
  5. Integration – Can it easily integrate with other third party systems – CRM, Marketing Automation, Analytics, etc.?


Who Are My Users and What Do They Need?

Users are typically divided between internal an external users. Internal users include Marketing, IT, and Sales, and all of these user categories have their own different expectations and opinions on how the site should be designed.

While IT wants security, Marketing prefers flexibility, ease of use and the ability to design and add new features, and Sales wants a site that’s captivating to bring them leads. It’s important to go through the process of defining and prioritizing expectations.

internal

As you narrow down the list, you need to determine if the CMS is able to respond to these expectations, as keeping the internal team happy is the first step to launching a successful CMS. When it comes to features, determine what the current CMS supports, features you wish you had but previously had limitations, whether it’s lack of IT resources for customization or lack of familiarity with the CMS’s integration points. You need an extendable platform that can successfully address these feature requests.

In addition, your CMS manages a variety of content, from blog posts to news articles, to products and press. Your CMS needs to be flexible from a content editing standpoint, where non-technical business users have the ability to edit, preview and publish without any additional IT support. Depending on the organization, IT may or may not be involved in the CMS, so it needs to be self-sufficient, with Marketing owning the solution.

Your external users include customers, partners, and other stakeholders, and you need to start thinking about perception and how users view your brand during their site visit.

To manage user expectation, you need consistency across each digital touch point. The experience from desktop to mobile to kiosk should be consistent so that users don’t need to learn a new UI at each touch point. In addition, if you publish a lot of content, users are going to have certain expectations around the frequency of your updates, and the context in which they’re consuming the content from. All of these points warrant discussions when it comes to your CMS process – it needs to be flexible enough to address most of these challenges.

Customer Win Patterns & Success Stories

Customers select their CMS based on a few consistent win patterns – full-featured with the ability to respond, ability to integrate, provides developers with development tools, limited IT overhead so IT resources can be reallocated to other strategic initiatives, fast time-to-market, and ability to consolidate various sites into one platform.

Our customers are leveraging Crafter Cloud to address a variety of business needs, including:

  • Rebranding a 30 Year Old Company – This health & fitness customer had many inconsistent brands, designs and technologies across their sites that needed to be consolidated into one platform. With a strict timeline and lack of IT resources, they started by deploying their core public facing website onto Crafter Cloud, with other web properties to follow, all accomplished within a two month timeframe.
  • Creating an identity in Ad Tech – This advertising technology company went through a rebranding to create a new identity. Design was extremely important and they needed a CMS to support pixel perfect design. With Crafter Cloud, their solution was up and running in under 1.5 months.
  • Enhancing a Global Platform – This customer already had an existing technology platform in place with high user adoption. They wanted to enhance their site with social capability without disruption. Crafter Cloud provided the necessary social features that were implemented with limited platform disruption.

These are just three examples that all come back to the consistent theme of full featured CMS in the cloud, low IT overhead, cost effectiveness, and speed of market.

Creating a Memorable Web Experience

The larger goal is to have your web presence create a memorable experience so that it reinforces your brand. Best practices to accomplish this include the three C’s:

  1. Consistent – Both internally (equipping marketing with necessary tools in one area to create these experiences and providing IT with the right development tools) and externally (across multiple devices)
  2. Contextual – Providing the right content in the right context
  3. Conversational – The ability to create conversations and enable engagement, and ultimately build a community around your web experience

To learn more, watch the webinar recording and download the slides.

For more information about Crafter Cloud, visit craftercloud.io.

Crafter Software Announces Annual Global Partner Awards

crafter-partner-awards-2014

Crafter Software recently announce our first annual global partner awards.  These awards recognize outstanding performance of System Integrator and Technology Partners. Partners are selected based on demonstrated excellence in the areas of customer satisfaction, innovation and open source community involvement.

“Crafter Software experienced over 200% growth in sales in 2014, in large part due to our exceptional partner ecosystem,” said Russ Danner, VP of Products at Crafter Software. “Crafter CMS is chosen by many of the world’s top brands for building next generation customer experiences because of its ease of use and its unique architecture. Our partners are instrumental in helping our customers quickly identify and implement innovative solutions that drive great customer experiences and better bottom line results.”

The following companies are recipients of the Crafter Software Partner Awards for 2014.

North America Partner of the Year Award: Rivet Logic
“Today’s content, data and user experience challenges require a new approach,” said Alaaeldin El-Nattar, Executive Vice President of Client Services at Rivet Logic. “Crafter CMS is the most modern open source and SaaS platform of its kind. Crafter enables our team of experts to deliver truly engaging websites, sleek mobile applications, and rich multi-channel digital experiences for our clients.”

EMEA Partner of the Year Award: Sourcesense
“Crafter CMS enables Sourcesense to meet the need for a full suite of WCM and ECM capabilities for large, high profile organizations throughout Europe” said Massimo Massacesi, Partner & Alliances Director of Sourcesense.

Crafter Enterprise Innovator Award: Blue Fish Development Group
“Crafter’s WCM architecture and integration with enterprise content management makes it possible to deliver a wide range of content solutions to our clients – including traditional websites, e-commerce, portal and other content oriented applications on premise or in the cloud.” said Jeff Philipp, CEO, Blue Fish Development Group.

Crafter Cloud Innovator Award: Tribloom
“It is no secret that many CIOs are moving their business systems to the cloud. Crafter Software’s SaaS and hybrid solutions provide a high ROI and allow organizations to focus their resources on what matters most to their business. Crafter Cloud is leading the way for the future of web content management.” said Michael McCarthy, CTO, Tribloom.

Crafter CMS’s award-winning web content and experience management solution, paired with our partners’ specialized experience in modern open source and cloud implementations, has helped leading enterprises reclaim freedom over their websites, mobile applications and multi-channel digital experiences.

To learn more about our exceptional partners visit our Partner Page.