Avoiding Website Performance Bottlenecks

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In a world where multitasking is more prevalent than ever, enterprises are asking more and more from their websites. Unable to keep up, site functionality is exploding while optimization is falling flat. And it’s not only e-commerce sites that are failing at performance. Industries of all types are experiencing web performance bottlenecks caused by slow page load times and sluggish user interaction.

Whether it’s the hefty amount of images, plugins or JavaScript getting fancier, it is clear that some major factors are interrupting the flow of website optimization. With site functionality only continuing to get more complex, resource requests dramatically increasing, and the growing trend toward personalized experiences, performance is taking a huge hit.  Unfortunately, this trend is negatively affecting user retention – ultimately affecting your enterprise’s bottom line.

Yet considering how important a website can be for any given enterprise, it seems only natural to take the extra care to ensure the website is not only running fast from the desktop site but from a mobile perspective too. The number of websites still not optimized for a mobile experience is astounding.

People Are in a Hurry Even When They Are Sitting On Their Couch

In the fast-paced era we live in, anything more than three seconds for a page to load is too long. Studies show that potentially upwards of 50% of users click off the site if the page takes too long. Additionally, 30% will jump ship if a shopping cart isn’t optimized for mobile.

This leads to lost sales, competitors winning over your customers, and overall missed opportunities. When you consider the the number of visitors, your average revenue per customer taking into account your attainable conversion rate, and then subtract everything lost from a website bounce rate of 40% when your site loads slowly, you can quantify the amount of lost revenue pretty quickly.

Increase Brand Engagement

Your brand will be much more likable if you offer an equally satisfying, personalized experience for both mobile and desktop sites. Whether a user visits your site from their smartphone or desktop, the experience should be optimized for functionality and brand consistency, so it fosters trust and affinity with your users. Most users regularly go between devices so if you are not able to provide what they need than they are more likely to go to a competitor rather than wait until they get back to their desktop to make a purchase. Not optimizing your site results in lost opportunities and losing customers permanently to competitors.

Optimize Your Site, and Business will Grow

To keep your users engaged and continuously coming back, you need to optimize your site performance and a modern content delivery solution is the most effective way to pull this off. Despite many performance optimization techniques manually performed by developers, hand-coding pages for performance is specialized, time-consuming work. When it comes to intensely involved sites with hundreds to even thousands of dynamic components per page, this can be an eternal task. As both browser requirements and page requirements continue to develop the work can seem never ending.

Therefore, consistently faster page loads and a more reliable site starts with a blazing fast content delivery platform. We built the world’s fastest dynamic content delivery solution with Crafter Engine, which now serves some of the largest and fastest sites on the globe.

Think your website performance needs a boost? Contact us at info@craftersoftware.com for guidance or download our white paper Building and Optimizing Multi-Channel Web Experiences to learn more!

New Tool Tests Your Website for Mobile Friendliness

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A recent global mobile study has shown that, collectively, Americans check their smartphones 8 billion times per day. From shopping and checking social media to paying bills and responding to emails, that comes out to about 150 times a day per person. For those keeping tally, that’s up 33 more looks per day than last year. The frequency at which users look at their phones is a huge factor in the popularity of mobile-friendly sites. More than ever, companies are quickly discovering that their website speed and mobile-friendliness is a huge factor in sales and customer loyalty.

When things aren’t moving fast enough, users get frustrated and more than likely switch to a competitor’s site. In fact, according to Google, an average user will leave the site if it doesn’t load within three seconds. And, since more searchers occur on mobile devices than on computers, it has become excruciatingly clear that if a potential customer can’t get through to your company’s site in that timeframe, they are five times more likely to leave. Plainly, a good mobile design is crucial to the success of your business.

Because of this need, Google has come out with mobile speed testing tool to give enterprises an idea of just how fast (or slow) their site loads. They run all the numbers for you to help you take the guesswork out of it. You are even given a report showing where your site fails so you can upgrade your system.

The concept is simple. Using a scale of 1-100, the speed testing site takes your company’s URL and measures the loading speed and mobile-friendliness. Everything from HTML, CSS, and Javascript to how long it takes images to load (on both desktop and mobile) are considered. In addition to how well your site fares, you can also see the specific spots that need improvement. Knowing is half the battle, and seeking development in the inadequate areas as soon as possible will help you keep your company out in front of customers, and far ahead of your competitors.

Ironically, Google failed its own test receiving a 59/100 on mobile speed and a 66/100 on the desktop speed. Both are listed as “poor” ratings.  But these statistics are what Google will use to improve their site.  According to the tool, Google’s desktop speeds could be improved by optimizing images and prioritizing visible content. Certainly interesting (and no doubt humbling considering they got slapped on the wrist by their own site!).

In a mobile world, there’s no reason to have a slow, inadequate website. Allow your company to stand out by giving your users the mobile experience they are looking for – a fast, easy, user-friendly design.

If your company is one of the many out there that has a slow website or poor mobile support, rest assured, an upgrade to Crafter CMS will improve your website and make it mobile-friendly and blazingly fast.

Check out Google’s new tool here: https://testmysite.thinkwithgoogle.com/

Top 5 Capabilities Your Web CMS Needs

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Marketers expect much more from web CMS solutions now than they did five years ago. Today, web content management is much more about customer engagement and marketing activities than the publishing and content management it was a few years ago.

Because of this transformation, CMS platforms are becoming the central point for everything such as managing data from CRM, ERP, Marketing Automation and other applications, delivering personalized experiences, analyzing customer data and optimizing strategy, and even improving management of organization-wide digital assets. As customers come to expect, and often demand, a perfect experience every time, it’s as important as ever for enterprises to explore how today’s advanced web CMS solutions can help them achieve their goals. The following are 5 essential ways that CMS supports the digital experience.

1.  Efficient Management of Digital Assets
The use and management of both text and visual digital assets are easily done with CMS platforms. Everything from editing to resizing and previewing assets, as well as pushing media and documents to the web and social channels is simplified through the use of web content management. WCM allows enterprises the vital role of smoothly and efficiently delivering customized digital experiences.

2. Utilizing All Web Properties to Publish Content
At one point having multiple marketing teams for a wide range of products and global services may have worked, it just isn’t feasible now. That approach only causes redundancy of efforts, unwanted licensing and maintenance expenses from websites built on varying platforms, and outrageous marketing team sizes.

Ideally, with the right web CMS platform content will be automatically pushed to social media, public facing sites, internal intranets and any other channel that makes sense. This smoother process is not only more streamlined and efficient, but it also keeps the brand voice consistent across multiple platforms.

3. Optimize The Use of All Data
Once you have streamlined your ability to publish content, you will want to get a better handle on how you optimize the use of all that content and the user’s experience. CMS platforms that are equipped with full support for A/B Testing, customer engagement analysis, predictions and recommendations, goal tracking, campaign tracking and other actions related to analyzing customer data and customer journey tracking will significantly improve this optimization.

Additionally, CMS platforms offering intuitive backend interfaces with integrated BI insights as well as administrative ability to utilize the insights quickly will substantially enhance the process and raise the bar even higher.

4. Integrated CMS Platforms
To your customers, your online presence is not segregated into the web, social and other silos. To them, it is one entity. So failing to integrate CRM, portals, BI, analytics and other key applications will cause you to spin your wheels in your attempts to reach your customers from all angles in your CMS platform.

The task of integration is simplified with the use of out-of-the-box connectors while easily linking existing web applications through APIs. Everything from search platforms, e-commerce, language translation, major CRMs, analytics, databases and publishing platforms easily come together.

5. Personalized and Integrated Digital Experiences
Leveraging web CMS platforms is key for any enterprise managing multiple brands and/or products. Modern CMS solutions ease the ability to deliver personalized and contextual digital experiences by simplifying the process of personalizing the design and content for landing pages, making it easier to reuse code and display separate content to different user segments.

8 Innovative Web Design Elements That Drive Revenue

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Website design is evolving so quickly that if your site is more than two years old, it’s probably time for an update. Keeping up with these rapidly changing internet technologies can be tough, but with 68% of all Americans owning smartphones, systems like mobile marketing are a requirement for success on the web. Your consumers demand a modern design optimized for mobile, and the future of your company depends on it. The following are a few other elements required for modern web design worthy of your consideration this year.

1. CONTENT MANAGEMENT SYSTEM (CMS)

Although CMS have been around for over two decade, they are still the most popular and most versatile way to allow for easy updates to your website content. With CMS, no technical coding skills are required because many systems provide the ability to easily drag and drop elements to easily create basic design changes.

There are many CMS platforms but Crafter Software is the difference your company has been seeking.  Crafter offers an open source, agile, and modern Java-based alternative to closed, proprietary WCM solutions from Oracle, Adobe, HP, OpenText, Documentum, and others.  And Crafter provides a much higher performance solution when compared to other open source solutions that are tightly coupled and based on SQL databases or JCR (e.g. Apache Jackrabbit) repositories.  Crafter leverages best of breed free and open source software, including the Alfresco content platform, the Spring Framework, Freemarker Templating Language, Bootstrap, Google Analytics and Apache Solr.

Keep in mind when considering a CMS platform that site speed is crucial for search and your web design should be properly optimized for it. A slow website will turn your current customers and potential customers away. Because of the importance of site load times on smartphones and tablets, having a responsive design is a must.

2. RESPONSIVE DESIGN

Making a responsive website is essential.  Mobile commerce is now 30% of all e-commerce with over $400 billion in revenue generated each year. Because of this, it’s safe to say that over half of your website traffic comes from mobile devices. Keeping your site load times at a minimum is as important as ever. If your site loads too slowly and customers have a difficult time viewing your site – especially on their smartphone or tablet – they may move on to a competitor’s site.

3. BUSINESS BLOG

A business blog is a great way for you to present relevant content to your audience while giving them a reason to continually come back to your site. It educates your customers and prospects with an opportunity to build trust and a relationship with your brand and business.

Because the blog content needs to be fresh and relevant, it’s smart to begin blogging when you have the time to devote to the long-term commitment. If now is not the right time to start, don’t wait too long. Your competition could be blogging and over time this will work against you while you wait, they will be gaining valuable market share, referrals, inbound links, and of course, customers.

4. SOCIAL MEDIA SHARING

Promoting your business via social media is a given. And, if you have a business blog, there’s no better way to reach your target audience than by promoting it on social media like Twitter, Facebook, and LinkedIn. In addition to promoting your content, social media is a great place for your customers and site visitors to connect and share your information.

Trust is important when promoting on social media, so be sure to take time to share relevant information to targeted audiences who will be interested and most likely to share. Avoid spam posts, they will only annoying people.

5. CONTENT PERSONALIZATION

Creating personalized content for your buyer personas will help increase conversions for your website. One great example of a site that shows just how content personalization works is overstock.com. Once you’ve created an account on the site, you will notice products you have shown interest in are recorded. By watching your behavior, the site is able to suggest and promote similar products.

6. CONVERSION PROCESS

The conversion process begins on the landing page. The sole purpose of a landing page is to convert visitors into leads. Your landing page can promote offers, be an opportunity to get site visitor information, offer whitepapers, ebooks, guides and other information.

Be wary of where you try to convert your website visitors into leads. Doing so at too many spots in the buyer’s journey can actually turn them away as they many find it obnoxious to be required to include contact information in order to simply get access to your website’s content.

You can work around this by promoting free offers that require no forms. By giving your visitors an option to see your site and become educated about your business while being exposed to your ideas, they can make the decision to subscribe further.

7. EMAIL MARKETING & NURTURING

After you have converted leads, you will want to offer additional content that they might find useful. By doing this, you are essentially hooking them and nurturing them throughout their buying journey. Email marketing is the best way to stay in touch and provide content that is useful to them. Again, you do not want to spam them or over email. Keeping their trust and building that relationship is key. Segmenting your leads by persona type and by stage in the buyer’s experience can help make your email marketing efforts more effective.

8. CONTACTS DATABASE AND CRM

For the best result in both sales and marketing, integrate your website with a contacts database. You will be able to store contact information for all leads and customers. You will also be able to store important information about how your contacts are interacting with your site pages, email marketing, and offers. This invaluable information can be used to create offers to your customers and leads at the most opportune times.

Integrating your contacts database with your CRM (Customer Relationship Management) platform allows your sales team to gain insights to each lead and where they are in their buying experience.

TAKEAWAYS

Websites are constantly evolving and are becoming more complex every day. Technology empowers customers in every part of the buying experience while also empowering businesses to provide better and unique user experiences. By embracing it, you give your company a better advantage over the competition and stay current with the latest trends.

#1 Digital Marketing Investment All Enterprises Should Make

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Each year, enterprises are investing more and more in digital marketing technology, primarily due to the growing need to engage customers through multiple online channels. In fact, Gartner found that nearly two-thirds of marketers say their marketing budgets will increase in 2016. But the question on many marketers’ minds is: Where exactly should these digital marketing funds be invested?

So what is the number one digital marketing investment you should be making now?

#1 Digital Marketing Investment: A Modern Web Content Management System

Your website is still the number one digital touchpoint for your customers. And a modern Web CMS platform allows marketers to create and deliver personalized experiences, to the right person, at the right time, to the right device. This platform is vital for any enterprise, because a modern Web CMS doesn’t just manage content, but unifies the entire marketing technology ecosystem. Creating a consistent customer experience, no matter where the user is engaging with the brand.

Using a modern Web CMS to power your site could be one of the best digital marketing investments you make in 2016 – and your business. And you do need to invest – your website is the main digital touchpoint for engaging with your customers, and you want to make sure it competes in today’s era of customer engagement.

A modern Web CMS needs to marry both power and simplicity, so you can save time, money and focus on what is critical in growing your enterprise.

Here are a few key things to keep in mind when it comes to investing in the perfect Web CMS platform for your enterprise:

  • User-Friendly Content Authoring Tools – A platform that provides authors with powerful yet easy to use content authoring tools. An example of this would be, a simple drag and drop design and in-context review capabilities that anyone can use.

  • Easy Integration – You will want a modern Web CMS that can easily integrate with other best of breed technologies, including your CRM and marketing automation platforms to unite sales and marketing.

  • Multi-channel Experiences – It takes more than a responsive design to succeed in today’s multi-channel environment.  A modern Web CMS needs to be able to provide both “responsive” and “adaptive” design capabilities, and provide true multi-channel publishing.

  • High-Performance Content Delivery – So you’re able to deliver fast and highly personalized experiences to your target audiences.

  • Personalization and Content Targeting – The ability to engage your target audience with dynamic experiences that are immediately relevant to them with advanced targeting and personalization capabilities.

  • Modern Development Tools – Develop new experiences and services rapidly, by leveraging a Web CMS platform that uses leading modern development technology.

Need more information? Download our free White Paper for significant trends and principles surrounding Web CMS platforms.

3 Reasons to Upgrade to a Modern CMS

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The digital marketing world is quickly evolving as the era of engagement arrives. Customer engagement is the new marketing imperative. So as new technologies, channels and opportunities become available, enterprises are realizing the need for dramatically improved functionality, personalization, multi-channel delivery and speed from their content management systems (CMS) in order to stay competitive.

However, many enterprises still have a legacy CMS that may have been in place for a decade or more, and are in need of major upgrades or replacement.

As a result, leading enterprises are looking toward a modern CMS to create and optimize engaging digital experiences across all online channels.

3 Reasons To Ditch Your Legacy CMS

1. Support customers and their devices 

Thanks to the rise of mobile, social and cloud technologies, customers are changing the way they do business with companies. Today customers want to be to able access content and offerings anytime, anywhere and from any device or application. This has created a need for easy access to content across all online digital channels and devices. One way enterprises can engage customers is to adopt a modern CMS that allows for personalized experiences, multi-channel delivery, and blazing fast performance. After all, delivering unique experiences to every user across a multitude of channels requires robustness that yesterday’s page-based content management systems will never handle.

2. Integrating Modern Technologies

One important ingredient to a modern CMS is the ability to integrate with best of breed and modern open source software. For example, look at enterprises struggling to close the sales and marketing divide to generate leads and close sales. Traditionally they don’t use the same technologies; sales teams tend to use a CRM system to track sales opportunities, while marketing departments typically utilize marketing automation and CMS software to create and optimize digital content, promotions and experiences. However, sales and marketing must work together, and if disparate technologies do not integrate well, then bad things happen — leads are dropped, customer relationships are damaged, and revenue is lost. This insidious problem illustrates why a modern CMS that seamlessly integrates with all other enterprise software, whether on-premise or in the cloud, must be utilized to drive higher marketing efficiency, higher sales, and higher customer loyalty.

3. Personalized Customer Experiences 

To engage customers most effectively, you need to speak to them on a one-to-one basis. Not to a persona. Not to a geography. One to one.

The most innovative enterprises are now using modern CMS platforms to personalize customers’ experiences based on who they are, what they’ve been searching for, sales history, social media engagement, what’s in their cart, and so forth. Market leading enterprises can even use this information to choose which products and/or services to promote based on profitability. As a result, they have a higher conversion rates, higher margins, and more satisfied customers.

Need more information on how to upgrade your legacy CMS? Email us at info@craftersoftware.com or visit us our website at craftersoftware.com.

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10 Things You Should Know About Crafter CMS

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Over the last year Crafter Software has collected the top ten FAQs we most commonly receive from enterprises looking to invest in a modern Web Content Management solution. Each question is essential for any enterprise looking into a new WCM solution and the answers below reveal how Crafter CMS works to enable highly personalized digital experiences.

Crafter CMS Top FAQs Answered

1. Where is content stored?

Crafter Software was built on the award winning Alfresco ECM platform as the first and only fully integrated WCM solution for Alfresco.

2. What types of page templates are supported, and how are templates created?

Crafter supports all types of templates. Templates are coded in Freemarker and are created and managed in the CMS. Crafter allows multiple templates for any given item.

3. Is the UI easy to use for non-technical content authors?

Crafter CMS makes it very easy for non-technical authors to create, edit and manage content with drag-and-drop site design, in-context editing and multi-channel preview.

4. Does the CMS support multi-channel publishing (web, mobile, tablet)?

Yes! Crafter supports multi-channel publishing and offers a multi-channel preview so you can view what content edits will look like in iOS and Android before publishing right out of the box! Crafter CMS supports responsive mobile, adaptive mobile, and native mobile app approaches.

5. Does the CMS integrate with back-end systems like CRM, analytics, eCommerce, and Social Media?

Yes! Crafter integrates seamlessly with most best of breed back-end business solutions like Salesforce.com, Marketo, Hubspot, Omniture, Google Analytics, along with multiple language translation & e-commerce platforms.  Crafter Social makes it very easy to add social capabilities to your website, such as user-generated comments, likes, ratings, blogs, discussion forums and more!  Crafter Profile supports user profiles, and integration with social login, and third-party single sign-on systems.

6. Can administrators configure different types of user accounts and permissions that will limit their ability to view/edit specific types of content or specific sections of a piece of content?

Yes! Crafter gives you full control to create specific roles with specific access at each level of the information architecture within each web project. User activity can be fully monitored, including each user sign-in and all content interactions. Also, user activity can be audited by date and time of activity, type of activity and activity targets.

7. What types of content are supported? (video, .pdf, audio files, xml and binary downloads)?

Crafter supports all types of content and can be integrated with any media player.

8. Does the CMS offer language translation? What languages are supported?

Crafter supports language translation model and workflow. Crafter integrates seamlessly with most translation platforms and supports all languages.

9. Does the CMS support both simple and complex workflow?

Yes! Crafter supports both simple and complex workflows. Complex workflows are modeled via a graphical interface and executed in the workflow engine.

10.  What is the difference between your open source Community Edition, your on-premise Enterprise Edition, and your SaaS-based Cloud Edition? Are there any limitations?

Crafter CMS is developed and licensed under an open source license (GPL v3). The software features for all Editions are exactly the same.  However, the Enterprise and Cloud Editions provide you with:

  • Commercial License

  • Production Support

  • Certified builds for the full set of supported stacks (Community is tested on a limited set of databases, browsers, etc.)

  • Access to upgrades and patches (security, etc.)

  • Ability to engage Crafter Certified Partners for implementation services

  • Fully managed service (Crafter Cloud Edition)

Looking to learn how Crafter CMS can help your enterprise? Email us at info@craftersoftware for details.

 

Crafter Software Announces Annual Global Partner Awards

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Crafter Software recently announce our first annual global partner awards.  These awards recognize outstanding performance of System Integrator and Technology Partners. Partners are selected based on demonstrated excellence in the areas of customer satisfaction, innovation and open source community involvement.

“Crafter Software experienced over 200% growth in sales in 2014, in large part due to our exceptional partner ecosystem,” said Russ Danner, VP of Products at Crafter Software. “Crafter CMS is chosen by many of the world’s top brands for building next generation customer experiences because of its ease of use and its unique architecture. Our partners are instrumental in helping our customers quickly identify and implement innovative solutions that drive great customer experiences and better bottom line results.”

The following companies are recipients of the Crafter Software Partner Awards for 2014.

North America Partner of the Year Award: Rivet Logic
“Today’s content, data and user experience challenges require a new approach,” said Alaaeldin El-Nattar, Executive Vice President of Client Services at Rivet Logic. “Crafter CMS is the most modern open source and SaaS platform of its kind. Crafter enables our team of experts to deliver truly engaging websites, sleek mobile applications, and rich multi-channel digital experiences for our clients.”

EMEA Partner of the Year Award: Sourcesense
“Crafter CMS enables Sourcesense to meet the need for a full suite of WCM and ECM capabilities for large, high profile organizations throughout Europe” said Massimo Massacesi, Partner & Alliances Director of Sourcesense.

Crafter Enterprise Innovator Award: Blue Fish Development Group
“Crafter’s WCM architecture and integration with enterprise content management makes it possible to deliver a wide range of content solutions to our clients – including traditional websites, e-commerce, portal and other content oriented applications on premise or in the cloud.” said Jeff Philipp, CEO, Blue Fish Development Group.

Crafter Cloud Innovator Award: Tribloom
“It is no secret that many CIOs are moving their business systems to the cloud. Crafter Software’s SaaS and hybrid solutions provide a high ROI and allow organizations to focus their resources on what matters most to their business. Crafter Cloud is leading the way for the future of web content management.” said Michael McCarthy, CTO, Tribloom.

Crafter CMS’s award-winning web content and experience management solution, paired with our partners’ specialized experience in modern open source and cloud implementations, has helped leading enterprises reclaim freedom over their websites, mobile applications and multi-channel digital experiences.

To learn more about our exceptional partners visit our Partner Page.

Content.gov 2015 Recap: Taking Back Control Over Content

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Content.gov 2015 brought together industry experts, IT leadership and developers with extensive implementation experience who gathered to exchange ideas and explore best practices on managing content and documents digitally. Attendees learned from experts with extensive practical experience garnered from large real-world enterprise content management implemented into the public sector.

“Document management done well can bring order to an increasing volume of electronic documents, help organizations meet legal and regulatory compliance requirements, and reduce paper documentation.” Apoorv Durga, Analyst, Real Story Group.

This event showcased the undeniable growth of content and how new opportunities can emerge, especially in the public sector. One example illustrating this is the large growing number of content, documents and processes moving online. The government has the perfect opportunity now to build a better work environment through a modern, user-friendly and collaborative multi-channel application that allows for faster, convenient access to the growing volume of content. This approach will enable the public sector to become more effective and efficient, in organizing, securing, processing, and locating all of their content.

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Russ Danner, VP, Products, Crafter Software

Each year Alfresco’s Content.gov conference attracts leading vendors in the enterprise content management  space.  Crafter Software sponsored the event to share our expert knowledge on Web Experience Management solutions, and to demo Crafter CMS – our modern award-winning Web CMS platform solution for Alfresco, that allows organizations to build and manage rich online experiences on the web, mobile, social, and all digital online channels.

At the start of the event, attendees sat and listened to the to the first talk on “Modernizing Today’s Business” by Doug Dennerline, CEO at Alfresco. During his speech, Mr. Dennerline pointed out how enterprises can benefit in a number of ways by having all of their content stored digitally and located in one centralized place.

Next up were keynote speeches from Directors, Senior Architects, Program Managers, CIOs and VPs, with one common mission in mind: to show how companies can gain control over their content with a digital solution.

Lisa Haralampus, Director of the Federal Records Management Policy Section, Office of the Chief Records Officer for the U.S. Government, NARA, was truly passionate about document management. Her talk emphasized how large the government can be and made a simple point to explain that a one size fits all approach does not fit all in the public sector. She also conveyed the need to archive and classify all of the nations important documents and communications within National Archives and Records Administration. This is where Alfresco helps to solve this issue with their simple, smart and secure technology allowing the NARA to enforce the policies of Managing Government Records Directive in a way that is secure and easy, allowing stakeholders to access information across all departments.

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Candid shot of the Executive Panel Discussion

At the conclusion of keynote speeches, Alfresco and FedScoop held an executive panel discussion to answer questions and address key topics in the IT Government community related to solutions to manage all documents and content in a digital solution.

Event Summary: Intimate event hosted by Alfresco with ample time to talk with industry experts, IT leadership, developers and vendors, about enterprise content management in the public sector. Plus, the great location and food made for a relaxed learning environment.

Like to learn more about enterprise and web content management in the public sector? Check out Crafter CMS or email us at info@craftersoftware.

 

Three Reasons to Attend Content.gov 2015

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Crafter Software is excited to announce our sponsorship of Alfresco’s Content.gov Conference in Washington DC on March 24th 2015!

Join us at Content.gov 2015 and meet with industry experts, IT leadership and developers with extensive implementation experience to exchange ideas and explore best practices for enterprise content management in the public sector.

Here are 3 Reasons why you need to be at Content.Gov 2015!

#1: Intimate Access to Industry Experts and IT Leaders

Content.gov boasts an exclusive list of speakers and vendors, offering attendees a perfect forum to network with one-another and industry leaders. Don’t miss out on this rare opportunity for face-to-face access to the industry’s best and brightest and a chance to learn about today’s best practices and emerging trends in enterprise and web content management.

#2: Leading Vendors and Product Exhibition

Each year Content.gov attracts leading vendors in the digital experience and enterprise content management space. The vendor exhibition is a  great resource for attendees to discover new solutions and meet technical experts.

While you are there, stop by the Crafter Software booth! Meet our team, see a demo of Crafter CMS, our award-winning web content management platform for Alfresco, and sign up to win a prize in our raffle!

#3: Fun Location

Content.gov 2015 will be hosted at the Newseum, positioned between the White House and the U.S. Capitol. This impressive museum invites visitors on an interactive journey to explore journalism’s history through historic artifacts, Pulitzer Prize-winning photographs, hands-on exhibits and much more!

We look forward to meeting you in DC!

Click here to register for this event and meet top IT government leaders.