Create Your Company’s Best Digital Future with a CMS

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In most cases, when companies set up their websites, they really don’t think beyond simply having an online presence. However, there is so much more to consider such as the mobile capacity of their site. Can a customer easily access the site from their phone or is it only meant for desktops? What about the hundreds of Google algorithms that power their search engine? These factors absolutely must be considered along with the best CMS (content management system) for the business. When setting up your business, asking yourself the following questions is a good place to start:

Will my company’s site give a premium customer experience on desktop as well as mobile?
We live in a mobile-first world. So much so, in fact, that according to Gartner, ecommerce-driven mobile revenue will increase by 50% next year alone. For that reason, Accelerated Mobile Pages (AMP) and mobile first indexing is becoming the main strategy for Google. In order for your business to keep up and offer a seamless experience from desktop to mobile, a quality CMS is key. Remember you only need one URL for all versions in order to keep in line with Google’s recommended best practice, URL architecture, and of course, keeping the site customer-friendly.

How do I get users to click my link first?
The better the meta description and title, the more likely a user will click on the link for your company instead of a competitors.  Unfortunately, it’s duplicated or missing titles and meta descriptions showing up in Google’s search for your company that often stand in the way of whether or not users choose your link. Luckily, this is easily resolved with a good content management system that allows you to change them quickly as well as check for missing ones.

Is my content reusable?
This is where it gets tricky. Many websites have content in multiple places simply because it is necessary. From blog posts to product descriptions, it’s not unusual for content to arise in more than one place on any given website. Yet when it comes to Google, these pages of duplicated content make it difficult for the search engines to know which option to show users. The good news is this will not affect your Google ranking, it simply just makes it harder for Google to crawl your website for highest value content. Again, a good CMS can easily take care of this for your company and make it much easier to manage and tag your content.

Is it possible to optimize my URLs for multiple languages?
In general, a website is done in one language. However, if you’re looking for multiple language options for your site, consider the use of subdirectories with generic top-level domains (gTLDs). A good content management system can easily set this up without requiring much maintenance.

Can I style my page for both Google and the human user?
Yes, this is possible with a good CMS. A good CMS will give you multiple options while allowing you to style your text with tags, even without knowledge of HTML or CSS. Remember, use your most important keyword in your URL, H1 tag, first line of text and, if you can, the alt tag.

Can my content be optimized for social media?
Again, this is tricky. Often, companies find that social media platforms won’t recognize a website’s headline or image, and then posts something completely different. It’s not what you want, and it’s certainly not enticing enough for users to click on. To avoid this, you’ll have to mark p your content using Open Graph for Facebook and Twitter cards. If this sounds daunting, it is, well, if you’re doing it manually. Yet, a good content management system can easily take the stress off your hands and do it automatically. The content is marked up so it looks great and can be easily shared.

As you can see, choosing a content management system is practically a no-brainer. Having a user-friendly and search engine friendly website is one of the best ways to ensure that your content will get noticed. A good CMS gives you the ability to produce superior content while also being readily available to the millions of people searching on the World Wide Web.

How Your Web CMS Should Enable a Digital Experience

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Web content management is no longer about managing pages on a website; instead, it’s now at the center of where marketing activities and customer engagement is carried out. Once holding a focus on publishing and management of web content, marketers can now expect CMSs to improve the development and management of entire digital customer experiences. Digital experiences that are driven by content, optimized with data, and delivered across all online channels. Additionally, a modern web CMS will utilize and manage data from CRM, ERP and other applications to deliver unique, personalized experiences.

Consumers expect a seamless digital experience. The following are just a few of the ways your web CMS should be helping to make this a possibility:

Personalized Digital Experiences

Modern CMSs are making it easier than ever for small businesses to go beyond personalized emails to engage customers. They are able to design and content elements across websites, portals, mobile apps and more, create various user personas or user segments, display targeted and contextual content to these different user segments, and personalize the design on the basis of various criteria that has proven to work via analytics. Although it delivers profoundly better results, it is still by no means “easy.” Marketing managers still have their work cut out for them as they test and iterate working with CTOs to outline the depth of personalization while creating a map content to specific user groups and scenarios.

Multi-Channel

Instead of multiple marketing teams taking on efforts to globally promote an array of products and services on a single website, this should be done across various digital properties – microsites, mobile apps, social media, augmented and virtual reality, and more. A modern CMS natively supports an API-first approach to content management that enables multi-channel content authoring, publishing and delivery. Additionally, complete separation of presentation from content and data, and support for any type of UI development framework, combined simplify the task of delivering a wide variety of digital experiences across multiple platforms.

Data-driven

Everything a customer does on your web properties yields insights. This data can then be used to optimize the customer experience.  Because of this, you’ll want to look for CMSs equipped with full support for A/B testing, customer journey tracking, customer engagement analysis, predictions and recommendations, goal tracking, campaign tracking and other actions related to analyzing customer data. It’s in your best interest to go above and beyond and use CMS that offers intuitive backend interfaces with integrated BI insights along with the administrative capability to take swift actions on these insights by just a few clicks.

Ease of Integration

Your customers view your digital experiences as one entity. Because of this, if you do not integrate with siloed platforms like CRM, Portals, BI, analytics and other key systems and applications, then you’re just spinning your wheels. Your goal of reaching a 360-degree customer view will be in vain.

Modern CMSs enable easy integration by offering out-of-the-box connectors for major CRMs, search platforms, e-commerce, language translation, databases, publishing platforms, analytics, etc. Additionally, you need to be able to easily integrate with existing systems and web applications through APIs.

Next Steps

It is necessary for every company or organization to identify their own unique challenges, marketing objectives as well as their desired business outcomes, goals and expectations. This should be done prior to beginning the journey of selecting and implementing a web CMS. The key is knowing how to use your choice of tools. If you have any questions about how a modern web CMS can support your enterprise’s digital experience, drop us a line at Crafter. One of our professionals will be happy to discuss a solution with you.

Why It’s Time to Select a Headless and Content-as-a-Service CMS

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Believe it or not, your enterprise will soon need to move beyond the web. In fact, some companies have already made the move. So, what is stopping your enterprise from moving forward? Richard Jones, perhaps most known for his work as the technical director of Inviga, a London-based tech company specializing in content management systems, e-commerce and digital innovation recently spoke at a tech conference and offered his thoughts on the emergence of Content-as-a-Service (CaaS) and just how much it affects the creation of content. At the conference, Jones detailed how CaaS can be positioned as the digital hub of any given enterprise. Yes, even yours. But to add perspective to how to adopt CaaS and Headless CMS, it’s important to have a clearer understanding of what they are exactly. The following explanations should do just that.

Understanding CaaS and Headless CMS
CaaS refers to a use case in which the content on the web is created and written separately from the place it will be used. Its objective is that it will be consumed by a wide range of digital channels such as mobile apps, websites, social networks, virtual reality experiences, among others.

CaaS is only supported by certain, modern content management systems that provides robust APIs on the back-end. It is a component of a headless CMS. Unlike the original concept of a CMS, there is less concern about how the content will be delivered through a website’s pages, it has the single goal of providing content creators the tools to enhance their workflow to a point where content is ready to be consumed in any of a number of CaaS use cases.

Focused Content Creation
Irrespective of the technology they use, enterprises of all industries need to properly address and have a good understanding of their audience.  Not knowing the consumer is one of the biggest challenges, if not the biggest challenge for content creators. Additionally, the problem will only worsen as the Internet of Things (IoT) only gets even more embedded into the enterprise.

CaaS can enable the process of content creation for countless applications and devices. This means the content can be shaped accordingly to those likely to consume it. However, customer behavior is constantly changing – much faster than the ability of content developers have to keep up. Because of this, content creators are struggling to meet the needs of customers. There is a huge need to be innovative with the ways content is being brought to the consumer. But the questions remain, how do we present this data out to any given device? What are the possibilities and how might they change?

The Need for a Modern CMS
Organizations need CMS platforms that help them go beyond traditional static page thinking, the truth is, content creators need to think beyond pages, too.

Fueled by Mobile Apps, IoT, Virtual Reality, and other future digital channels, enterprises no longer have a choice — they must move forward despite their struggles with managing effective web presences and their natural reluctance to go beyond the web.  The sooner they make a change to a modern CMS, the better. The change is too dynamic to stop, and enterprises must jump on the bandwagon now to stay relevant and competitive.

To learn how Crafter CMS supports Content-as-a-Service and can prepare your organization for the digital future, contact us today.

Three Customer Experience Stats You Should Know

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As an enterprise, you’re very familiar with the calls to deliver the right content to the right people at the right time to best optimize the customer experience. You can credit the focus and investment in digital customer experience to crowd-sourced company and product reviews, numerous forms of social media, and savvy customers connected to companies and their competitors through a variety of digital platforms.

Read on for three important statistics that highlight the opportunities for successful customer experience, along with best practices and tips on how to address them.

1) Loyal customers are seven times as likely to test an offering, five times as likely to buy again, and four times as likely to refer. (Source)

Knowing your audience’s personal preferences and needs goes beyond understanding what products or services they are interested in and the money they’re willing to spend. This understanding of individual preferences is about analyzing behaviors and tendencies—even as they shift over time—to present the most relevant and compelling messages, content, and offerings. Also, leading enterprises are listening to consumers, and they understand what they will get in return for satisfying consumers’ demands.

A modern CMS platform, which serves as the centerpiece of any digital customer experience strategy, can help by converting that insight into action and by offering the right digital experiences in a way that resonates with site visitors each and every time, and collects relevant feedback that reinforces customer loyalty.

2) 94% of companies see “higher engagement and conversion rates” as benefits of a commitment to customer experience (Source)

Consumers have shown their willingness to invest more in the enterprises who deliver a customer experience that matches their expectations. Why do site visitors reward these companies so generously? It’s because they recognize the value of doing business with an enterprise that has taken the time to learn who they are and what they want and created a digital experience that delivers without fail across all devices and channels.

3) By 2017, 89% of marketers expect customer experience to be their primary differentiator. (Source)

Marketers are on the front lines when it comes to engaging customers, and they see how important it is to create appealing digital experiences. Everywhere you look, enterprises are vying for your attention; and once they have it, they strive to keep you coming back for more. As different digital platforms emerge, it will get even tougher to stand out from the pack and keep brand loyalty steady. That is why some of the most successful enterprises use personalization to engage site visitors.

So how do they provide this level of attention? Only with a modern CMS platform, built from the ground up to deliver high-performance personalized experiences, that enables marketers to target specific audiences and deliver compelling experiences that authentically connects with customers and ensures brand satisfaction.

Clearly, enterprises that can answer the call to not only meet but exceed the customer experience stand to win big. Simply put, both short- and long-term profits and brand loyalty are at stake. But providing great customer experience requires work. In fact, to get customer experience right, you must have the right technology in place. Explore our white paper: Building and Optimizing Multi-Channel Web-Experiences to learn about the most modern technology available to you to better engage your customers. Download it today and discover how to deliver modern digital experiences that today’s site visitors expect.

The Reality of Website Personalization

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While by no means a new concept, website personalization is as popular as ever as companies seek to give site visitors a unique experience tailored to their needs and requests. However, tailoring a website to fully engage different types of visitors comes with a few difficulties. The following are three main factors that often make personalization a challenge.

Personalization Takes a Significant Amount of Resources and Time
Although website personalization will ultimately make your company money in the long run, in the short term it takes a lot of time and resources to do it correctly. Think of it this way, if you are personalizing a section on your homepage by audience, you will need to decide how to target each demographic. Then, you will need to create specific content for each audience. Finally, even after those tasks are completed, you are stuck with the additional task of deciding what the overall goal is so you can track the success of the personalized experiences.

After you’ve spent the time doing the above, you need to implement them in a personalization tool. Again, this requires resources and might even be a few days’ worth of work before your site is completely personalized. Once it’s up you and running will need to let it run awhile to let it gain momentum to give you meaningful statistical data. After enough time, you’ll need to go back and evaluate and possibly tweak the content. All of this requires a substantial about of budgeted time and capabilities to be possible. Of course, using a CMS such as Crafter, where the personalization engine is built directly into the platform, makes this effort so much easier than legacy systems.

Reporting Helps Determine Goals
So how do you know whether personalization has really improved your website? That’s when reporting comes to play. Because reporting can vary, knowing what should take priority will help you determine proper goals for your personalization campaign.  In a nutshell, it comes down to conversions — more clicks, downloads, click ratio per audience, and navigation to other sections should all be part of the testing. For e-commerce sites, add shopping cart stats and revenue per customer. Again, nobody said website personalization is easy.

Without realizing how much time it takes to set up and report, many employers simply add the huge task of personalizing the company website onto an employee’s already-busy full-time schedule. This is a really bad idea. Adding personalization to someone’s current job responsibilities without giving it the attention it needs will not yield a successful campaign. Again, having personalization built-in to your CMS platform makes reporting and optimization much more time efficient.

Manage Team Expectations
Website personalization gives visitors to your site a very individual experience, but keep in mind it doesn’t always feel magical on the backend. You may hear people from your team say, “Why can’t we just set up a campaign for this?” (meaning, for every little thing) or “Just run a test!” But from the time it takes to create the content to execute it to testing it to optimizing it, personalizing “everything” just isn’t possible. Laying out how you will be targeting your audience should be established from the beginning, and then you can recycle those groups into new campaigns down the road to help you move faster.

Another expectation you will need to nip in the bud is the fact that personalization won’t necessarily drive traffic to your site. It will, however, keep quality visitors on your site longer, keep them engaged, and ultimately convert visitors into loyal customers. Your leadership team might not be comfortable, yet with the metrics involved with personalization, so you will need to help familiarize them with this type of thinking.

All in all, personalization can be rewarding and the key to success for your company site. But, as you just discovered, it is not easy or quick. To make personalization for your site as quick, efficient, and effective as possible, contact us to learn how a modern platform such as Crafter CMS can help you meet your goals.

 

The Power of Great Content APIs

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From Amazon and Twitter to Expedia and YouTube, large companies recognize the value of providing Application Programmer Interfaces (APIs) to their systems and continue to invest big bucks in them.  These well-established APIs grant third parties controlled access to their functionality and content, which is essentially like allowing you into a candy shop filled with lollipops and candy bars (content and functionality) and giving you the key (API) to enjoy them anytime you want.

API Facts

Before explaining the value of API, it’s important to understand the ins and outs of these popular systems. The following are a few facts and figures to illustrate just how important APIs are and why so many companies are choosing to use them.

1. APIs allow businesses to build new platforms on scalable and accessible content much faster.

2. Once a maturing API becomes a core capability within a business, numerous opportunities begin to present themselves. Essentially, when it comes to API, it’s okay to start small, while thinking about the bigger picture.

3. Within the first 13 months, Netflix’s API usage grew 37x and currently boasts 33% of the US evening internet traffic.

4. Surprisingly, when building APIs, large teams are not required. Rather, small, flexible and dexterous development teams can equally create large returns on investment.  Simply put, APIs require vision, clear leadership and a story that resonates with stakeholders.

The Value of APIs

As you can easily see, APIs have a distinct value for large and small companies alike. The value of APIs begins with internal consumption use case, rather than the more commonly known public open APIs to attract others from outside. Beefing up the content accessible within your own organization will show benefits very quickly. Consider how easy your projects would be if you could access a system that gave you various kinds of content while using any possible dimension (language, profile, context, user, location, you name it!). The ability to have one simple yet standard and reliable option that gave you access to information would be pretty spectacular, wouldn’t it? The question then becomes, what value are you willing to place on that? The answer is priceless.

The capability to communicate and grant access to the controlled consumption of content both internally and externally within an enterprise is significant to the point that businesses are discovering they almost can’t function without APIs. With APIs as the programmatic stage for content, everything “backstage” is the outcome of the efforts invested in the “service providers” to make that content accessible. Meanwhile, the front stage or “service consumers” are able to focus their efforts on putting the content to the most effective use.

Linking it All Together

A robust content API delivers a definite separation of concerns between those backstage diligently working to structure and develop content, than from those at the front stage chomping at the bit to gain access to the content so they can creatively do amazing things with it.  Needless to say, APIs benefit both service providers and consumers with endless prospects for advancement on either side of the API.

The ultimate goal is to move beyond simply separating the content to effectively moving it so it can be utilized everywhere it needs to be. The benefits are endless and big brands are already seeing the profits. Your business can enjoy the same.

It’s important to keep in mind that APIs are going to get a lot more popular, but APIs require a solid infrastructure.  It’s a programmatic interface to your content.  So if you’re creating a content API, be sure to design a content model from the start that conveys the required level of structure and meaning.

Questions about where to start? Email info@craftersoftware.com and our experts will happily assist.

 

Avoiding Website Performance Bottlenecks

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In a world where multitasking is more prevalent than ever, enterprises are asking more and more from their websites. Unable to keep up, site functionality is exploding while optimization is falling flat. And it’s not only e-commerce sites that are failing at performance. Industries of all types are experiencing web performance bottlenecks caused by slow page load times and sluggish user interaction.

Whether it’s the hefty amount of images, plugins or JavaScript getting fancier, it is clear that some major factors are interrupting the flow of website optimization. With site functionality only continuing to get more complex, resource requests dramatically increasing, and the growing trend toward personalized experiences, performance is taking a huge hit.  Unfortunately, this trend is negatively affecting user retention – ultimately affecting your enterprise’s bottom line.

Yet considering how important a website can be for any given enterprise, it seems only natural to take the extra care to ensure the website is not only running fast from the desktop site but from a mobile perspective too. The number of websites still not optimized for a mobile experience is astounding.

People Are in a Hurry Even When They Are Sitting On Their Couch

In the fast-paced era we live in, anything more than three seconds for a page to load is too long. Studies show that potentially upwards of 50% of users click off the site if the page takes too long. Additionally, 30% will jump ship if a shopping cart isn’t optimized for mobile.

This leads to lost sales, competitors winning over your customers, and overall missed opportunities. When you consider the the number of visitors, your average revenue per customer taking into account your attainable conversion rate, and then subtract everything lost from a website bounce rate of 40% when your site loads slowly, you can quantify the amount of lost revenue pretty quickly.

Increase Brand Engagement

Your brand will be much more likable if you offer an equally satisfying, personalized experience for both mobile and desktop sites. Whether a user visits your site from their smartphone or desktop, the experience should be optimized for functionality and brand consistency, so it fosters trust and affinity with your users. Most users regularly go between devices so if you are not able to provide what they need than they are more likely to go to a competitor rather than wait until they get back to their desktop to make a purchase. Not optimizing your site results in lost opportunities and losing customers permanently to competitors.

Optimize Your Site, and Business will Grow

To keep your users engaged and continuously coming back, you need to optimize your site performance and a modern content delivery solution is the most effective way to pull this off. Despite many performance optimization techniques manually performed by developers, hand-coding pages for performance is specialized, time-consuming work. When it comes to intensely involved sites with hundreds to even thousands of dynamic components per page, this can be an eternal task. As both browser requirements and page requirements continue to develop the work can seem never ending.

Therefore, consistently faster page loads and a more reliable site starts with a blazing fast content delivery platform. We built the world’s fastest dynamic content delivery solution with Crafter Engine, which now serves some of the largest and fastest sites on the globe.

Think your website performance needs a boost? Contact us at info@craftersoftware.com for guidance or download our white paper Building and Optimizing Multi-Channel Web Experiences to learn more!

The Future is Now: Virtual Reality Transforming Retail

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When it comes to brick and mortar retail, every inch of retail space is crucial to keep the business booming. So it’s no wonder that Happy Family, an organic children’s food manufacturer, decided to turn to virtual reality to help them gather data from 800 shoppers. Turns out this method isn’t just working for them, but it’s working for many other retailers too. It’s quickly becoming the future of retail with an international reach.

While it may seem somewhat futuristic, the truth is scenarios in which using virtual reality are beneficial, isn’t that far reaching. Combining virtual and augmented reality are already transforming major retail locations in every way — from the aisles, to store design and signage.

The Difference Between Augmented Reality and Virtual Reality

Sometimes augmented reality and virtual reality are used interchangeably. However, there are significant differences that you need to know when using or discussing these technologies. Augmented reality is a blend of real life and virtual reality. In other words, the consumer is still in touch with the real world around them, yet interacts with virtual elements. Virtual reality, on the other hand, transforms the user into a different world. Goggles or some type of headset are required for experiencing virtual reality.

Virtual Reality is Here to Stay

Virtual reality is not just a hot technology item for gamers, and from the data, it doesn’t appear as if virtual reality is just a fad. While VR has been around for a long time, it has matured to something that benefits our work and home lives in addition to being fun for entertainment purposes.

With virtual reality constantly improving, it’s time for retailers to honestly consider adding the technology to the way they do business. It’s already been proven that brands who have embraced virtual reality have attracted a wider user base. In a world where technology is constantly evolving, consumers are continuously demanding more from brands. Keeping up with technology is how brands can stay among and ahead of their competition. Consumers are beginning to expect virtual and augmented reality as they do their online shopping.

V-Commerce is the Next Step

Clearly, a complete move to v-commerce is what lies ahead. Although the idea of new hardware may seem overwhelming to businesses, it really shouldn’t be. The concept is constantly evolving as is the equipment.  Because of this, there are multiple options with devices at different price points and even applications that allow smartphones to use augmented reality and virtual reality.

With this omni-channel strategy, consumers will be able to do everything from trying on clothes to looking at products or ingredients. With this technology, retailers will be able to deliver an in-store experience to users shopping online. The scenarios for using virtual reality are endless and the benefits for business success are priceless. From up-selling to cross-selling, virtual reality will allow consumers to engage more with the products and will help to create a much more personal experience. This will in turn, increase sales – a reality every business owner can get behind.

New Tool Tests Your Website for Mobile Friendliness

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A recent global mobile study has shown that, collectively, Americans check their smartphones 8 billion times per day. From shopping and checking social media to paying bills and responding to emails, that comes out to about 150 times a day per person. For those keeping tally, that’s up 33 more looks per day than last year. The frequency at which users look at their phones is a huge factor in the popularity of mobile-friendly sites. More than ever, companies are quickly discovering that their website speed and mobile-friendliness is a huge factor in sales and customer loyalty.

When things aren’t moving fast enough, users get frustrated and more than likely switch to a competitor’s site. In fact, according to Google, an average user will leave the site if it doesn’t load within three seconds. And, since more searchers occur on mobile devices than on computers, it has become excruciatingly clear that if a potential customer can’t get through to your company’s site in that timeframe, they are five times more likely to leave. Plainly, a good mobile design is crucial to the success of your business.

Because of this need, Google has come out with mobile speed testing tool to give enterprises an idea of just how fast (or slow) their site loads. They run all the numbers for you to help you take the guesswork out of it. You are even given a report showing where your site fails so you can upgrade your system.

The concept is simple. Using a scale of 1-100, the speed testing site takes your company’s URL and measures the loading speed and mobile-friendliness. Everything from HTML, CSS, and Javascript to how long it takes images to load (on both desktop and mobile) are considered. In addition to how well your site fares, you can also see the specific spots that need improvement. Knowing is half the battle, and seeking development in the inadequate areas as soon as possible will help you keep your company out in front of customers, and far ahead of your competitors.

Ironically, Google failed its own test receiving a 59/100 on mobile speed and a 66/100 on the desktop speed. Both are listed as “poor” ratings.  But these statistics are what Google will use to improve their site.  According to the tool, Google’s desktop speeds could be improved by optimizing images and prioritizing visible content. Certainly interesting (and no doubt humbling considering they got slapped on the wrist by their own site!).

In a mobile world, there’s no reason to have a slow, inadequate website. Allow your company to stand out by giving your users the mobile experience they are looking for – a fast, easy, user-friendly design.

If your company is one of the many out there that has a slow website or poor mobile support, rest assured, an upgrade to Crafter CMS will improve your website and make it mobile-friendly and blazingly fast.

Check out Google’s new tool here: https://testmysite.thinkwithgoogle.com/

Is Your Enterprise’s Website Working?

“Is my website working?” In many, the answer is a resounding “no!” The good news is website analytics make it fairly easy to regularly rate your website’s performance. So, by simply taking a closer look, you can make the necessary changes for it to function efficiently.

For starters, you will need to begin by establishing benchmarks to conclude if your website is meeting your goals. Be it 10,000 more visitors a month or a day you’re looking for, the following are factors you will need to consider when creating these benchmarks.

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1.) How New is Your Site?

As you know, the digital marketplace is a pretty big beast, so don’t be surprised if it takes your new website some time to gain momentum. By setting benchmarks to gauge your progress, Google Analytics can help you measure how quickly you get there. While it may be tempting to set lofty goals, try to stay reasonable. For example, if you have a big sale in May, your visitor count may be much higher than in say June or July.  Keeping track of your analytics will help you keep it all in perspective.

2.) Are People Aware of Your Site?

Marketing strategies such as paid search and SEO can work wonders to improve the visibility of your site and help you gain more visitors. Brand awareness plays a big role here too. Name recognition will bring more consumers to your site and, in turn, increase sales. If you invest in these marketing strategies, you are more likely to see significant results.

3.) What is the Main Purpose for Your Website?

Simply put, is your website primarily intended for marketing, generation of revenue via traffic or for e-commerce? The analytics for these two are as different as their primary purpose. Websites heavy on content such as blogs, ebooks and other publications rely on traffic and customer engagement because of the correlation between hits and revenue. Page hits don’t matter as much to e-commerce sites because they rely heavily on conversions for success.

4.) Keep Your Ear to the Ground

Although it might seem archaic in our technology-first world, don’t underestimate the power of real life conversation and simply ask your customers about your site. You can gain some real insights that algorithms and analytics may not be able to identify. Asking a quick question or two can go far.

Is your website working for you? Let Crafter Software help you get better results. Crafter CMS delivers what no other enterprise Web CMS can because it’s built like no other CMS in its class. Crafter CMS combines user-friendliness, powerful enterprise features, and the highest performance on the planet.  So you’re able to easily deliver blazing fast, highly personalized digital experiences to your audience.

For more information head to http://www.craftersoftware.com/