“Is my website working?” In many, the answer is a resounding “no!” The good news is website analytics make it fairly easy to regularly rate your website’s performance. So, by simply taking a closer look, you can make the necessary changes for it to function efficiently.
For starters, you will need to begin by establishing benchmarks to conclude if your website is meeting your goals. Be it 10,000 more visitors a month or a day you’re looking for, the following are factors you will need to consider when creating these benchmarks.
1.) How New is Your Site?
As you know, the digital marketplace is a pretty big beast, so don’t be surprised if it takes your new website some time to gain momentum. By setting benchmarks to gauge your progress, Google Analytics can help you measure how quickly you get there. While it may be tempting to set lofty goals, try to stay reasonable. For example, if you have a big sale in May, your visitor count may be much higher than in say June or July. Keeping track of your analytics will help you keep it all in perspective.
2.) Are People Aware of Your Site?
Marketing strategies such as paid search and SEO can work wonders to improve the visibility of your site and help you gain more visitors. Brand awareness plays a big role here too. Name recognition will bring more consumers to your site and, in turn, increase sales. If you invest in these marketing strategies, you are more likely to see significant results.
3.) What is the Main Purpose for Your Website?
Simply put, is your website primarily intended for marketing, generation of revenue via traffic or for e-commerce? The analytics for these two are as different as their primary purpose. Websites heavy on content such as blogs, ebooks and other publications rely on traffic and customer engagement because of the correlation between hits and revenue. Page hits don’t matter as much to e-commerce sites because they rely heavily on conversions for success.
4.) Keep Your Ear to the Ground
Although it might seem archaic in our technology-first world, don’t underestimate the power of real life conversation and simply ask your customers about your site. You can gain some real insights that algorithms and analytics may not be able to identify. Asking a quick question or two can go far.
Is your website working for you? Let Crafter Software help you get better results. Crafter CMS delivers what no other enterprise Web CMS can because it’s built like no other CMS in its class. Crafter CMS combines user-friendliness, powerful enterprise features, and the highest performance on the planet. So you’re able to easily deliver blazing fast, highly personalized digital experiences to your audience.
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