Have you ever seen the movie Office Space where the fax machine doesn’t work? Every day, the office workers struggle to use it, especially one certain employee, until he decides that enough is enough and ultimately kills it (with the help of his equally frustrated colleagues).
I think we can all relate to wanting to drop-kick outdated technology.
One such technology is a traditional content management system, invented in the late ’90s to manage pages and components on a website. However, that existing technology is no longer relevant to the digital experiences that exist today. Because digital experiences are more than just websites—now we have mobile apps, e-commerce front-ends, virtual and augmented reality, customer portals, kiosks, and hotel room touch screens to name a few. The list of use cases is extensive, and we’ve only touched on a few examples here.
If legacy content management systems are no longer working, should we get rid of them? In short, Yes!
The best replacement for a legacy CMS platform is an experience management system: A solution built around an entirely new architecture, enabling the agile development of digital experiences that are not only driven by content, but also optimized with data, maintained by DevOps, and uniquely tailored to business users’ needs. There are many reasons why we recommend an experience management system (XMS) platform.
Let’s break down why enterprises need an XMS solution.
Easy to use for everyone – Business users, content creators, software developers, and system operations can all work easily to create, manage, optimize, and deliver experiences. Great experiences are designed, built, and delivered by a multidisciplinary team that needs to be able to work together seamlessly while leveraging specialized skills and tools.
Experiences not just pages and components – New data and channels are a welcome addition to XMS platforms at any time. An XMS platform doesn’t bake in assumptions about how and where experiences will be delivered or what data will be required or produced.
Journeys vs. interactions – An experience is a journey rather than an interaction. Customers and users expect each interaction to leverage previous communications. An example of this is you visit your favorite shoe retailer’s website looking for a pair of shoes. Next time you visit them from your mobile, you notice that the site shows you the shoes you were looking at and also what other products other people who previously bought the product were interested in, with the goal of matching your style and attracting your interest.
Personal over generic information – Legacy CMS platforms create lackluster experiences that will be increasingly ignored by users. Great experiences are relevant, and relevance drives value, which translates into increasing brand loyalty and revenue for enterprises.
Simplicity in architecture NOT complexity – Let’s face it: we want simple technology, but not too simple, where the solution doesn’t meet the functionality that we need. Simplicity comes from the separation of concerns and great architecture rather than from the presence of specific technologies and vendors.
Distribution out performs centralization – Experiences today exist anywhere and everywhere. Long gone are the days of the clean, segregated worlds of the physical and digital. Experiences are delivered anywhere, at any time, and across the digital-physical divide. Experiences need to build off each other through different channels and platforms. The benefit of distribution is having a very stable solution, and once the necessary infrastructure is in place, evolution is tremendous.
Loose coupling over tight coupling – Technical architecture matters and ultimately defines the limits of what is possible. Loose coupling is achieved by a design that promotes single responsibility and the separation of concerns, unlike tight coupling, which can have too many responsibilities. Today’s challenges demand architectural solutions capable of addressing concerns including performance at scale, complex security, heavy data warehousing, processing and transfer, audibility, and ease of creation.
Ability to easily integrate is important – The technology that you use needs to be able to integrate with existing technology. An advantage of software integration is processes across your company become streamlined, allowing for tasks to be automated which increases your ROI. Plus, user-driven innovation flourishes with integration because process changes can be implemented quickly and different users need to be able to apply their expertise to tailor processes and applications in a way that improves performance.
Lightweight software as opposed to heavy – One size fits all is a fallacy, and each organization has its own unique needs, existing skill sets, and back ends. A software solution with a focus on ease of integration and maintainable customization trumps all-in-one solutions.
Open source software is the most modern solution – Openness is key to innovation on any scale. While proprietary solutions may be able to deliver in the short-term, it is openness, open standards, and interoperability that do more in the long run. Open source fosters innovation by allowing the source code to be transparent to developers who can improve and make fixes to the software while building an active community of people who are powering the most up-to-date and greatest software.
Think of open source as a way of life:
“It also means committing to playing an active role in improving the world, which is possible only when everyone has access to the way that world is designed.
The world is full of “source code”—blueprints, recipes, rules—that guide and shape the way we think and act in it. We believe this underlying code (whatever its form) should be open, accessible, and shared—so many people can have a hand in altering it for the better.”
Content management systems built decades ago can no longer keep up with the explosion of technology and the way we communicate. Companies need to be able to connect on every channel and digital device with targeted information.
So, the next time you’re frustrated with your legacy CMS platform and are ready to kick it to the curb. Consider upgrading your solution to an XMS. This will save your company valuable resources and maybe, just maybe, even your sanity when out-dated technology stops working.
In need of an experience management system platform? Contact Crafter Software at firstname.lastname@example.org for more details.