8 Innovative Web Design Elements That Drive Revenue

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Website design is evolving so quickly that if your site is more than two years old, it’s probably time for an update. Keeping up with these rapidly changing internet technologies can be tough, but with 68% of all Americans owning smartphones, systems like mobile marketing are a requirement for success on the web. Your consumers demand a modern design optimized for mobile, and the future of your company depends on it. The following are a few other elements required for modern web design worthy of your consideration this year.

1. CONTENT MANAGEMENT SYSTEM (CMS)

Although CMS have been around for over two decade, they are still the most popular and most versatile way to allow for easy updates to your website content. With CMS, no technical coding skills are required because many systems provide the ability to easily drag and drop elements to easily create basic design changes.

There are many CMS platforms but Crafter Software is the difference your company has been seeking.  Crafter offers an open source, agile, and modern Java-based alternative to closed, proprietary WCM solutions from Oracle, Adobe, HP, OpenText, Documentum, and others.  And Crafter provides a much higher performance solution when compared to other open source solutions that are tightly coupled and based on SQL databases or JCR (e.g. Apache Jackrabbit) repositories.  Crafter leverages best of breed free and open source software, including the Alfresco content platform, the Spring Framework, Freemarker Templating Language, Bootstrap, Google Analytics and Apache Solr.

Keep in mind when considering a CMS platform that site speed is crucial for search and your web design should be properly optimized for it. A slow website will turn your current customers and potential customers away. Because of the importance of site load times on smartphones and tablets, having a responsive design is a must.

2. RESPONSIVE DESIGN

Making a responsive website is essential.  Mobile commerce is now 30% of all e-commerce with over $400 billion in revenue generated each year. Because of this, it’s safe to say that over half of your website traffic comes from mobile devices. Keeping your site load times at a minimum is as important as ever. If your site loads too slowly and customers have a difficult time viewing your site – especially on their smartphone or tablet – they may move on to a competitor’s site.

3. BUSINESS BLOG

A business blog is a great way for you to present relevant content to your audience while giving them a reason to continually come back to your site. It educates your customers and prospects with an opportunity to build trust and a relationship with your brand and business.

Because the blog content needs to be fresh and relevant, it’s smart to begin blogging when you have the time to devote to the long-term commitment. If now is not the right time to start, don’t wait too long. Your competition could be blogging and over time this will work against you while you wait, they will be gaining valuable market share, referrals, inbound links, and of course, customers.

4. SOCIAL MEDIA SHARING

Promoting your business via social media is a given. And, if you have a business blog, there’s no better way to reach your target audience than by promoting it on social media like Twitter, Facebook, and LinkedIn. In addition to promoting your content, social media is a great place for your customers and site visitors to connect and share your information.

Trust is important when promoting on social media, so be sure to take time to share relevant information to targeted audiences who will be interested and most likely to share. Avoid spam posts, they will only annoying people.

5. CONTENT PERSONALIZATION

Creating personalized content for your buyer personas will help increase conversions for your website. One great example of a site that shows just how content personalization works is overstock.com. Once you’ve created an account on the site, you will notice products you have shown interest in are recorded. By watching your behavior, the site is able to suggest and promote similar products.

6. CONVERSION PROCESS

The conversion process begins on the landing page. The sole purpose of a landing page is to convert visitors into leads. Your landing page can promote offers, be an opportunity to get site visitor information, offer whitepapers, ebooks, guides and other information.

Be wary of where you try to convert your website visitors into leads. Doing so at too many spots in the buyer’s journey can actually turn them away as they many find it obnoxious to be required to include contact information in order to simply get access to your website’s content.

You can work around this by promoting free offers that require no forms. By giving your visitors an option to see your site and become educated about your business while being exposed to your ideas, they can make the decision to subscribe further.

7. EMAIL MARKETING & NURTURING

After you have converted leads, you will want to offer additional content that they might find useful. By doing this, you are essentially hooking them and nurturing them throughout their buying journey. Email marketing is the best way to stay in touch and provide content that is useful to them. Again, you do not want to spam them or over email. Keeping their trust and building that relationship is key. Segmenting your leads by persona type and by stage in the buyer’s experience can help make your email marketing efforts more effective.

8. CONTACTS DATABASE AND CRM

For the best result in both sales and marketing, integrate your website with a contacts database. You will be able to store contact information for all leads and customers. You will also be able to store important information about how your contacts are interacting with your site pages, email marketing, and offers. This invaluable information can be used to create offers to your customers and leads at the most opportune times.

Integrating your contacts database with your CRM (Customer Relationship Management) platform allows your sales team to gain insights to each lead and where they are in their buying experience.

TAKEAWAYS

Websites are constantly evolving and are becoming more complex every day. Technology empowers customers in every part of the buying experience while also empowering businesses to provide better and unique user experiences. By embracing it, you give your company a better advantage over the competition and stay current with the latest trends.

Top 5 Reasons Visitors Prematurely Leave Your Site, and How Personalization Can Fix This

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It only takes minutes, or even seconds for potential customers to be unsatisfied with their experience on your website and click on to a new one. Instead of accepting a high bounce rate and hoping that a new prospect will come along, it’s time to make your website work for you. Nothing is more effective in solving this issue than by personalizing the user experience with content relevant to the user. Luckily, the tools to make your site more likeable so prospects don’t leave, are available. All you need is a little content personalization to make your site a hit. The following are the top 5 reasons why people aren’t sticking around once they get to your site and how content personalization can help.

#1 Too Many Generic Ads
Sure, advertising is important to help with revenue, yet, when done poorly ads can also do damage and create a negative user experience. For starters, you need to be as proactive as you can with your advertising messages. Personalize your offers to every individual that comes to your site. Although this may sound like a lot of work, it actually is fairly easy with the right content personalization tools. Modern CMS solutions like Crafter CMS help authors design rules and content that enable you to personalize ads automatically based on the user’s past site history and profile information. By using relevant content you can grab the attention of the right person and match the ad and its offerings with the user that needs them.

#2 Too Much Irrelevant Content
When engaging your website visitors you speaks directly to them and their needs so they stick around. Google’s search interface and algorithm took over the internet because it was simple, on point and provided effective relevant information to users quickly.  Your content and the user experiences that it powers needs to provide that exact same value.  With the right approach and technology, your personalized content will stand out and attract users.

#3 Outdated Content
If too much irrelevant content is bad, outdated or wrong content is worse. Sites should be updated regularly to demonstrate your commitment to quality and customer service. It is extremely important to keep your content as current as possible because it causes confidence and loyalty in your visitors.

#4 Your Lead Generation Tactics are too Overt
As you know, your content is extremely valuable. The trick is to making your audience see this value. A contact or “lead form” can be intimidating and off-putting to a user. Not every visitor that heads to your site wants to give their personal information. Yet, when you have the best set of fully-automated tools, your site can have the ability to have a timely call to action without being too aggressive. By doing so, leads are not lost and instead, are gained more rapidly.

#5 Not Being Memorable
By having an “exit intent offer”, you engage your prospects with a valuable piece of relevant content that they will find worthy enough to channel them back onto the page. By being strategic with your relevant content just before they exit your site, they are more likely to take another look and re-engage. This is a simple but highly effective strategy that can make a huge difference in the overall conversion of leads.

7 Web Content Management Predictions for 2016

2016 is off to a roaring start and digital experience projects are at the top of the to-do list for most organizations. The following are 7 predictions in Web Content Management for this year and how these changes will affect you.

#1 Major enterprises will move WCM to the cloud
IT has been moving infrastructure to the cloud for years however for most of that time WCM solutions remained on premise. WCM has traditionally been left behind the cloud movement for three reasons:  The first is, that while there are many WCM solutions, few were really designed for the cloud. The second reason is a lack of support for integration.  Integration with enterprise systems like CRM, customer data, inventory, ERP and others can be difficult to integrate on the cloud and outside the firewall due to infrastructure and security concerns.  The third reason is lack of real development support.

Throughout 2015, we’ve seen a major shift in CMS offerings, both Managed Services and pure Software as a Service that now handle or claim to handle these concerns in a way that allow complex WCM environments to move to the cloud.  If you’re looking to replace or improve your digital experience platform in 2016 or beyond, you need to consider deploying in the Cloud.

#2 Content as a Service will become part of the platform
Over the last couple years we’ve seen a new “flavor” of CMS pop up called “headless CMS” that were specifically created for delivering Content as a Service (CaaS.)  Content as a Service is all about delivering content completely void of presentation via an API in a pure data-based format that can be requested and presented by the consumer in a way that makes sense for that consumer. While headless repository CMS solutions covered a real need and a gap in support for single page applications and native mobile apps, they also created a new silo for content in the enterprise.  Silo’d content greatly limits re-use and always increases the amount of process and overhead required to create and manage it. This year we will see most major CMS vendors include content as a service as a core part of their platform.  In 2016 you need to question any product that cannot address this concern.  New channels and delivery mechanisms spring up all the time so your WCM needs to be able to adapt quickly.

#3 Developers will demand WCM that is easy for them
In general, CMS’s are typically good for authors but not that great for developers. Most CMS platforms prioritize the author over the developer. From extending the CMS to building functionality in your digital experience projects, most CMS platforms have only limited extension points, lack support for native developer tools and require a traditional code deployment process that takes an excessive amount of time.  This is often even more true in the cloud.  Yet great digital experience and the CMSs that support them sit at the very intersection of creativity and innovation making ease of development one of the most important attributes of any WCM.   As the demand for faster innovation continues to mount we expect developers to put their foot down and demand better development support from their WCM.

#4 A return of the hybrid native mobile application
In 2012 Facebook declared the hybrid mobile application dead.  Native apps were faster and offered superior functionality to HTML5 based hybrid mobile apps. 3 years is a lot of time in technology. The networks, content delivery platforms and the devices that we use to deliver mobile content have improved drastically. Networks are faster, browsers are faster and more importantly browser based development is MUCH cheaper and faster. Native applications will maintain certain advantages but as the technology landscape continues to evolve, old assumptions must be questioned. In 2016 Companies seeking to gain the best of both worlds along with those who have avoided native development due to costs will reconsider previous notions that only a native experience will do.

#5 Employee experience will gain similar traction as customer experience
2015 was the year of customer experience.  We all have a personal connection to the importance of a great customer experience so it’s easy to understand why customers reward it with loyalty and are in recent years, beginning to demand it! In 2016 we will see the same shift take hold around employee experience. The reasons are simple. First, our employees are also customers in their daily life.  They want the same experience at work that they have outside of work.  Second, happy, efficient employees create happy customers.

#6 False standards will lose ground
With the introduction of faster, more flexible, more scalable content persistence, businesses will question the validity of and replace slower stores based on standards like SQL and JCR  (Java Content Repository.)  Standards like SQL and JCR gain traction because as standards they offer the potential speed development by creating a widely known interface.  Standards also incentivise innovation from vendors because they offers the potential for their solutions to be plugged in and at the same time a protection from vendor lock-in for the consumer due to that very same pluggable nature.  Standards are great. No issue with standards in general!  The issue with SQL and even more so with JCR is that in the WCM space the abstractions offered by these standards are at the wrong level that offer very little in the way of support for the performance, scalability, personalization and on-the-fly big data analytics demands of today’s digital experience.  There is a growing trend towards the use of much more scalable, much more powerful document oriented stores like MongoDB, Solr, Elastic Search (and others) for WCM solutions. I expect this trend only to accelerate in 2016.

#7 Customer Data infrastructure will become a leading concern
Content is king of this there can be no doubt. However personalized content and experiences require personalized data (a lot of it) as well as on-the-fly analysis of that data.  The need to drive a consistent customer experience throughout the entire customer journey will bring customer data management as well as all of its challenges including scale, security and user privacy to the very fore-front of the conversation for major enterprises. Master “customer” data management and integration of that data with your WCM technology is clearly going to be one of the most important areas of innovation for 2016.

What emerging trends do you think we can anticipate this year? Feel free to share your thoughts in the comments section below.

About the author:
Russ Danner is VP Products at Crafter Software, a leading provider of open-source web content (WCM) and digital experience (WEM) management software. Russ is responsible for product management, product development and support and client and partner success.  Russ brings over 20 years of content management, software architecture, design, and implementation experience.  Russ has been active in the Open Source community since 2005 as a community leader, contributor, trainer, speaker and user group organizer.

3 Reasons to Upgrade to a Modern CMS

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The digital marketing world is quickly evolving as the era of engagement arrives. Customer engagement is the new marketing imperative. So as new technologies, channels and opportunities become available, enterprises are realizing the need for dramatically improved functionality, personalization, multi-channel delivery and speed from their content management systems (CMS) in order to stay competitive.

However, many enterprises still have a legacy CMS that may have been in place for a decade or more, and are in need of major upgrades or replacement.

As a result, leading enterprises are looking toward a modern CMS to create and optimize engaging digital experiences across all online channels.

3 Reasons To Ditch Your Legacy CMS

1. Support customers and their devices 

Thanks to the rise of mobile, social and cloud technologies, customers are changing the way they do business with companies. Today customers want to be to able access content and offerings anytime, anywhere and from any device or application. This has created a need for easy access to content across all online digital channels and devices. One way enterprises can engage customers is to adopt a modern CMS that allows for personalized experiences, multi-channel delivery, and blazing fast performance. After all, delivering unique experiences to every user across a multitude of channels requires robustness that yesterday’s page-based content management systems will never handle.

2. Integrating Modern Technologies

One important ingredient to a modern CMS is the ability to integrate with best of breed and modern open source software. For example, look at enterprises struggling to close the sales and marketing divide to generate leads and close sales. Traditionally they don’t use the same technologies; sales teams tend to use a CRM system to track sales opportunities, while marketing departments typically utilize marketing automation and CMS software to create and optimize digital content, promotions and experiences. However, sales and marketing must work together, and if disparate technologies do not integrate well, then bad things happen — leads are dropped, customer relationships are damaged, and revenue is lost. This insidious problem illustrates why a modern CMS that seamlessly integrates with all other enterprise software, whether on-premise or in the cloud, must be utilized to drive higher marketing efficiency, higher sales, and higher customer loyalty.

3. Personalized Customer Experiences 

To engage customers most effectively, you need to speak to them on a one-to-one basis. Not to a persona. Not to a geography. One to one.

The most innovative enterprises are now using modern CMS platforms to personalize customers’ experiences based on who they are, what they’ve been searching for, sales history, social media engagement, what’s in their cart, and so forth. Market leading enterprises can even use this information to choose which products and/or services to promote based on profitability. As a result, they have a higher conversion rates, higher margins, and more satisfied customers.

Need more information on how to upgrade your legacy CMS? Email us at info@craftersoftware.com or visit us our website at craftersoftware.com.

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Introducing Crafter CMS 2.5 Community

We’re very excited to announce the release of Crafter CMS Community version 2.5.0! This release of Crafter delivers a brand new authoring interface and a new Crafter Studio architecture in addition to a number of other features, enhancements and bug fixes that are sure to help your team create and deliver more engaging digital experiences! Here is a quick summary of what’s new:

Updated Authoring Interface

Crafter Studio, Crafter CMS’s authoring component just got a facelift and a major upgrade.  Let’s walk through a number of the changes:

 

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Modernized Look and Feel

The first thing you will notice when you log in to Crafter Studio is a brand new look and feel.  2.5.x does not drastically change the basic navigation of the application but the interface is cleaner and more modern.  We’ve also begun to transition our Studio interface code to Angular JS.

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Internationalized Interface

We’ve also added internationalization support for the Studio interface. New translation packages for the application are easy to produce and install.
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Improved In-Context Editing

The easier it is to identify and quickly make content changes to your pages and components, the more engaging content and experiences your team can create.  In Crafter CMS 2.5 we’ve updated the in-context editing to make it faster to set up and easy to use.
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Improved Drag and Drop

We’ve also improved drag and drop.  The interface is cleaner, more beautiful and authors now have better categorization and organization of their available widgets.

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Improved Code Editing

Now it’s easier than ever to update your scripts and templates in Crafter CMS.  We’ve improved our code editor with a more functional, full screen code editing experience and our new code templates make coding easier and faster.

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New Project Blue prints

Crafter Studio 2.5 also ships with a number of new Project Blue Prints that provide examples and help you get up and running with your project quickly.

  • The Pluton Theme which demonstrates how Crafter easily supports any kind of markup or responsive design framework
  • The Angular JS Example Memory application which demonstrates how Crafter is a perfect platform for content as a service, single page applications and Component based content.

Improved Architecture

In previous versions of Crafter Studio, our authoring tools were an extension of the Alfresco Share application and integrated with in-process Alfresco services.  In this release we moved Studio to it’s own independent application. Now communication takes place with the underlying repository through an abstraction layer and over CMIS for Alfresco.  This allows us to continue to provide a deep integration with repositories like Alfresco but to manage the lifecycle and upgrade of Studio independently.

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Improved Engine and Development Capabilities

Crafter Engine, the dynamic content delivery server in Crafter CMS continues to improve and impress. As many of you know Crafter Engine is by far, the fastest and most scalable dynamic content delivery server on the planet. It’s used to run many of the world’s largest web properties, mission critical portals and apps.  With Crafter 2.5 we’ve made some changes that will make the development of your sites, applications and other digital content applications so fast and easy it will blow your mind.

Server Side Scripting

featured-Groovy-3MIn our 2.4 release we introduced a Groovy scripting capability that along with Freemarker templates enable developers to write and deploy applications and RESTful services very quickly without heavy deployment.

Many developers in the Java space that are looking for the power and flexibility of the MEAN stack are finding Crafter Engine’s Spring MVC, Groovy and built in MongoDB integration a much better solution than switching out their application tier for Node.js and the Javascript language on the server. They know Spring, they know Groovy, it’s tried, true and there is no comparison performance-wise. Crafter Engine blows Node.js out of the water.

In Crafter 2.5 we’ve continue to improve our scripting capabilities. Building on our ability to script page, component and RESTful service controllers we’ve added support for interceptors (Servlet Filter like functionality) and scheduled tasks. AWESOME!  While you will always be able to create Java backed Spring beans, with Crafter Engine 2.5 there’s almost nothing you can’t do in script.

Support for GIT, SVN and Other Source Code Repositories

Developers love Crafter Engine because it’s fast, familiar and easy to develop for.  With the 2.5 release, development just got EVEN BETTER.  With 2.5.x we support full development of your applications and websites on top of GIT and other source code repositories.  Developers simply point Crafter Engine to their Source Code Management (SCM) check out location and start working.  Every change is tracked and shared with the team by SCM.

This is useful for any kind of application development but it’s AMAZING for WCM and digital experience projects.  The developer/designer vs author split has long been a huge point of pain for web teams of all sizes.  Everyone wants to use the tools that are best for them.  Crafter CMS now bridges this divide in a simple, beautiful way that lets developer and authors each use the workflows and tools that are best suited to their needs.  It’s powerful, it’s elegant and only Crafter can do it.
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Easy to Install and Setup!

Installing enterprise software can be tough.  With Crafter CMS 2.5 we’ve simplified our packaging and made the installation as simple as downloading and opening a zip file.  It doesn’t matter if you are installing on Windows, Linux, or OSX, it’s all the same simple install.  Give it a try!

Alfresco 5 Support

Crafter CMS adds support for the latest version 5.x of Alfresco’s open source, enterprise-class content repository.  Alfresco is the leading open source content repository in the world and continues to improve year over year.  Our architectural work in 2.5 enables us to more easily provide deep integration with Alfresco and certification.

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Crafter is the award-winning Web content and experience management solution that allows leading enterprises to build personalized digital experiences across all online channels. To learn more about the open source Crafter CMS project, connect with our community and download Crafter CMS 2.5.0 here.

The Enterprise Edition of Crafter CMS, which includes commercial licenses, production support, cloud offerings and integration services, is available through Crafter Software and its certified partner network.

10 Things You Should Know About Crafter CMS

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Over the last year Crafter Software has collected the top ten FAQs we most commonly receive from enterprises looking to invest in a modern Web Content Management solution. Each question is essential for any enterprise looking into a new WCM solution and the answers below reveal how Crafter CMS works to enable highly personalized digital experiences.

Crafter CMS Top FAQs Answered

1. Where is content stored?

Crafter Software was built on the award winning Alfresco ECM platform as the first and only fully integrated WCM solution for Alfresco.

2. What types of page templates are supported, and how are templates created?

Crafter supports all types of templates. Templates are coded in Freemarker and are created and managed in the CMS. Crafter allows multiple templates for any given item.

3. Is the UI easy to use for non-technical content authors?

Crafter CMS makes it very easy for non-technical authors to create, edit and manage content with drag-and-drop site design, in-context editing and multi-channel preview.

4. Does the CMS support multi-channel publishing (web, mobile, tablet)?

Yes! Crafter supports multi-channel publishing and offers a multi-channel preview so you can view what content edits will look like in iOS and Android before publishing right out of the box! Crafter CMS supports responsive mobile, adaptive mobile, and native mobile app approaches.

5. Does the CMS integrate with back-end systems like CRM, analytics, eCommerce, and Social Media?

Yes! Crafter integrates seamlessly with most best of breed back-end business solutions like Salesforce.com, Marketo, Hubspot, Omniture, Google Analytics, along with multiple language translation & e-commerce platforms.  Crafter Social makes it very easy to add social capabilities to your website, such as user-generated comments, likes, ratings, blogs, discussion forums and more!  Crafter Profile supports user profiles, and integration with social login, and third-party single sign-on systems.

6. Can administrators configure different types of user accounts and permissions that will limit their ability to view/edit specific types of content or specific sections of a piece of content?

Yes! Crafter gives you full control to create specific roles with specific access at each level of the information architecture within each web project. User activity can be fully monitored, including each user sign-in and all content interactions. Also, user activity can be audited by date and time of activity, type of activity and activity targets.

7. What types of content are supported? (video, .pdf, audio files, xml and binary downloads)?

Crafter supports all types of content and can be integrated with any media player.

8. Does the CMS offer language translation? What languages are supported?

Crafter supports language translation model and workflow. Crafter integrates seamlessly with most translation platforms and supports all languages.

9. Does the CMS support both simple and complex workflow?

Yes! Crafter supports both simple and complex workflows. Complex workflows are modeled via a graphical interface and executed in the workflow engine.

10.  What is the difference between your open source Community Edition, your on-premise Enterprise Edition, and your SaaS-based Cloud Edition? Are there any limitations?

Crafter CMS is developed and licensed under an open source license (GPL v3). The software features for all Editions are exactly the same.  However, the Enterprise and Cloud Editions provide you with:

  • Commercial License

  • Production Support

  • Certified builds for the full set of supported stacks (Community is tested on a limited set of databases, browsers, etc.)

  • Access to upgrades and patches (security, etc.)

  • Ability to engage Crafter Certified Partners for implementation services

  • Fully managed service (Crafter Cloud Edition)

Looking to learn how Crafter CMS can help your enterprise? Email us at info@craftersoftware for details.

 

Crafter Software Announces Annual Global Partner Awards

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Crafter Software recently announce our first annual global partner awards.  These awards recognize outstanding performance of System Integrator and Technology Partners. Partners are selected based on demonstrated excellence in the areas of customer satisfaction, innovation and open source community involvement.

“Crafter Software experienced over 200% growth in sales in 2014, in large part due to our exceptional partner ecosystem,” said Russ Danner, VP of Products at Crafter Software. “Crafter CMS is chosen by many of the world’s top brands for building next generation customer experiences because of its ease of use and its unique architecture. Our partners are instrumental in helping our customers quickly identify and implement innovative solutions that drive great customer experiences and better bottom line results.”

The following companies are recipients of the Crafter Software Partner Awards for 2014.

North America Partner of the Year Award: Rivet Logic
“Today’s content, data and user experience challenges require a new approach,” said Alaaeldin El-Nattar, Executive Vice President of Client Services at Rivet Logic. “Crafter CMS is the most modern open source and SaaS platform of its kind. Crafter enables our team of experts to deliver truly engaging websites, sleek mobile applications, and rich multi-channel digital experiences for our clients.”

EMEA Partner of the Year Award: Sourcesense
“Crafter CMS enables Sourcesense to meet the need for a full suite of WCM and ECM capabilities for large, high profile organizations throughout Europe” said Massimo Massacesi, Partner & Alliances Director of Sourcesense.

Crafter Enterprise Innovator Award: Blue Fish Development Group
“Crafter’s WCM architecture and integration with enterprise content management makes it possible to deliver a wide range of content solutions to our clients – including traditional websites, e-commerce, portal and other content oriented applications on premise or in the cloud.” said Jeff Philipp, CEO, Blue Fish Development Group.

Crafter Cloud Innovator Award: Tribloom
“It is no secret that many CIOs are moving their business systems to the cloud. Crafter Software’s SaaS and hybrid solutions provide a high ROI and allow organizations to focus their resources on what matters most to their business. Crafter Cloud is leading the way for the future of web content management.” said Michael McCarthy, CTO, Tribloom.

Crafter CMS’s award-winning web content and experience management solution, paired with our partners’ specialized experience in modern open source and cloud implementations, has helped leading enterprises reclaim freedom over their websites, mobile applications and multi-channel digital experiences.

To learn more about our exceptional partners visit our Partner Page.

Content.gov 2015 Recap: Taking Back Control Over Content

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Content.gov 2015 brought together industry experts, IT leadership and developers with extensive implementation experience who gathered to exchange ideas and explore best practices on managing content and documents digitally. Attendees learned from experts with extensive practical experience garnered from large real-world enterprise content management implemented into the public sector.

“Document management done well can bring order to an increasing volume of electronic documents, help organizations meet legal and regulatory compliance requirements, and reduce paper documentation.” Apoorv Durga, Analyst, Real Story Group.

This event showcased the undeniable growth of content and how new opportunities can emerge, especially in the public sector. One example illustrating this is the large growing number of content, documents and processes moving online. The government has the perfect opportunity now to build a better work environment through a modern, user-friendly and collaborative multi-channel application that allows for faster, convenient access to the growing volume of content. This approach will enable the public sector to become more effective and efficient, in organizing, securing, processing, and locating all of their content.

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Russ Danner, VP, Products, Crafter Software

Each year Alfresco’s Content.gov conference attracts leading vendors in the enterprise content management  space.  Crafter Software sponsored the event to share our expert knowledge on Web Experience Management solutions, and to demo Crafter CMS – our modern award-winning Web CMS platform solution for Alfresco, that allows organizations to build and manage rich online experiences on the web, mobile, social, and all digital online channels.

At the start of the event, attendees sat and listened to the to the first talk on “Modernizing Today’s Business” by Doug Dennerline, CEO at Alfresco. During his speech, Mr. Dennerline pointed out how enterprises can benefit in a number of ways by having all of their content stored digitally and located in one centralized place.

Next up were keynote speeches from Directors, Senior Architects, Program Managers, CIOs and VPs, with one common mission in mind: to show how companies can gain control over their content with a digital solution.

Lisa Haralampus, Director of the Federal Records Management Policy Section, Office of the Chief Records Officer for the U.S. Government, NARA, was truly passionate about document management. Her talk emphasized how large the government can be and made a simple point to explain that a one size fits all approach does not fit all in the public sector. She also conveyed the need to archive and classify all of the nations important documents and communications within National Archives and Records Administration. This is where Alfresco helps to solve this issue with their simple, smart and secure technology allowing the NARA to enforce the policies of Managing Government Records Directive in a way that is secure and easy, allowing stakeholders to access information across all departments.

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Candid shot of the Executive Panel Discussion

At the conclusion of keynote speeches, Alfresco and FedScoop held an executive panel discussion to answer questions and address key topics in the IT Government community related to solutions to manage all documents and content in a digital solution.

Event Summary: Intimate event hosted by Alfresco with ample time to talk with industry experts, IT leadership, developers and vendors, about enterprise content management in the public sector. Plus, the great location and food made for a relaxed learning environment.

Like to learn more about enterprise and web content management in the public sector? Check out Crafter CMS or email us at info@craftersoftware.

 

Three Reasons to Attend Content.gov 2015

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Crafter Software is excited to announce our sponsorship of Alfresco’s Content.gov Conference in Washington DC on March 24th 2015!

Join us at Content.gov 2015 and meet with industry experts, IT leadership and developers with extensive implementation experience to exchange ideas and explore best practices for enterprise content management in the public sector.

Here are 3 Reasons why you need to be at Content.Gov 2015!

#1: Intimate Access to Industry Experts and IT Leaders

Content.gov boasts an exclusive list of speakers and vendors, offering attendees a perfect forum to network with one-another and industry leaders. Don’t miss out on this rare opportunity for face-to-face access to the industry’s best and brightest and a chance to learn about today’s best practices and emerging trends in enterprise and web content management.

#2: Leading Vendors and Product Exhibition

Each year Content.gov attracts leading vendors in the digital experience and enterprise content management space. The vendor exhibition is a  great resource for attendees to discover new solutions and meet technical experts.

While you are there, stop by the Crafter Software booth! Meet our team, see a demo of Crafter CMS, our award-winning web content management platform for Alfresco, and sign up to win a prize in our raffle!

#3: Fun Location

Content.gov 2015 will be hosted at the Newseum, positioned between the White House and the U.S. Capitol. This impressive museum invites visitors on an interactive journey to explore journalism’s history through historic artifacts, Pulitzer Prize-winning photographs, hands-on exhibits and much more!

We look forward to meeting you in DC!

Click here to register for this event and meet top IT government leaders.

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We’re excited to announce the release of Crafter CMS version 2.4.0! This release of Crafter delivers a number of exciting features as well as small enhancements and bug fixes that are sure to help your team create and deliver more engaging digital experiences! Here is a quick summary of what’s new: Continue reading