34 Reasons Why You Should be Using Video Marketing

The latest trend in digital marketing is favoring video. Perhaps you’ve noticed – it’s nearly impossible to be online these days without experiencing some form of video marketing. The following are just a few statistics that may just be enough to convince your marketing team to start more video projects.

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Volume Statistics for Video Marketing

  • Almost one-third of total internet users are on YouTube (that’s over a billion!).
  • 45% of internet users watch at least an hour of videos a week on YouTube and Facebook.
  • YouTube viewers watch over 500 million hours of videos daily.
  • Approximately 82% of Twitter users watch video content on that platform.
  • More videos have been uploaded in the last 30 days than in the last 30 years on all major U.S. television networks.
  • A whopping 87% of online marketers use video content as their preferred platform.
  • Every 60 seconds approximately 72 Hours of video are uploaded to YouTube.
  • A third of all online activity is spent viewing videos.
  • Nearly 85% of users in the US watch videos online.
  • Millennials watch the most videos online.
  • Men spend 40% more time watching videos on the internet than women.

Mobile Video Marketing Statistics

  • Mobile video is so popular that over half of the video content is viewed on smartphones or tablets.
  • Mobile video viewers love to share with 92% sharing their videos after watching.
  • Twitter users watch 90% of Twitter video views on a mobile device.
  • More than 200 million broadcasts have been created by Periscope users.
  • Each day over 10 million videos are watched on Snapchat.

Video Marketing Engagement Statistics

  • Proof of its extreme popularity, 51% of global marketing professionals say video is their preference and offers the best ROI.
  • Marketers using video grow revenue over 49% faster than those who don’t utilize video.
  • It’s all about speed! If video and text are on the same topic, 59% of executives agree they are more likely to choose video.
  • Forget text and images; social video generates 1200% more shares than those combined!
  • There’s a 157% increase from video in organic traffic from SERPs.
  • To get the most engagement go for videos up to 2 minutes long.
  • Say what? Over 85% of Facebook videos are viewed muted.
  • If you want to increase conversions by 80% or more, throw a video on your landing page.
  • Facebook videos have a higher reach by tenfold compared to YouTube links.
  • On average, the CVR for websites with video is 4.8%, in contrast to 2.9% for those that don’t.
  • A landing page video makes it 53% more likely to show up on page 1 of the SERP.
  • After viewing an ad, 46% of viewers act.
  • An email with a video gets an increase of 96% click-through rate
  • Video attracts as much as three times more monthly visitors.
  • To attract three times more inbound links to blog posts, start incorporating video.
  • To boost engagement by 22%, combine video with full-page ads.

Fun Video Marketing Facts

  • If you want your viewers to retain a message, give it to them in a video! Statistics show 95% more retention versus 10% when read in text.
  • By 2019, traffic from internet video will account for 80% of all consumer Internet traffic.
  • Websites with video get 88% more of a viewer’s time.

Want to increase your marketing with video coverage? Thinking about a new strategy for 2018? Let Crafter Software get you the views you want – Shot us an email today!

Avoiding Website Performance Bottlenecks

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In a world where multitasking is more prevalent than ever, enterprises are asking more and more from their websites. Unable to keep up, site functionality is exploding while optimization is falling flat. And it’s not only e-commerce sites that are failing at performance. Industries of all types are experiencing web performance bottlenecks caused by slow page load times and sluggish user interaction.

Whether it’s the hefty amount of images, plugins or JavaScript getting fancier, it is clear that some major factors are interrupting the flow of website optimization. With site functionality only continuing to get more complex, resource requests dramatically increasing, and the growing trend toward personalized experiences, performance is taking a huge hit.  Unfortunately, this trend is negatively affecting user retention – ultimately affecting your enterprise’s bottom line.

Yet considering how important a website can be for any given enterprise, it seems only natural to take the extra care to ensure the website is not only running fast from the desktop site but from a mobile perspective too. The number of websites still not optimized for a mobile experience is astounding.

People Are in a Hurry Even When They Are Sitting On Their Couch

In the fast-paced era we live in, anything more than three seconds for a page to load is too long. Studies show that potentially upwards of 50% of users click off the site if the page takes too long. Additionally, 30% will jump ship if a shopping cart isn’t optimized for mobile.

This leads to lost sales, competitors winning over your customers, and overall missed opportunities. When you consider the the number of visitors, your average revenue per customer taking into account your attainable conversion rate, and then subtract everything lost from a website bounce rate of 40% when your site loads slowly, you can quantify the amount of lost revenue pretty quickly.

Increase Brand Engagement

Your brand will be much more likable if you offer an equally satisfying, personalized experience for both mobile and desktop sites. Whether a user visits your site from their smartphone or desktop, the experience should be optimized for functionality and brand consistency, so it fosters trust and affinity with your users. Most users regularly go between devices so if you are not able to provide what they need than they are more likely to go to a competitor rather than wait until they get back to their desktop to make a purchase. Not optimizing your site results in lost opportunities and losing customers permanently to competitors.

Optimize Your Site, and Business will Grow

To keep your users engaged and continuously coming back, you need to optimize your site performance and a modern content delivery solution is the most effective way to pull this off. Despite many performance optimization techniques manually performed by developers, hand-coding pages for performance is specialized, time-consuming work. When it comes to intensely involved sites with hundreds to even thousands of dynamic components per page, this can be an eternal task. As both browser requirements and page requirements continue to develop the work can seem never ending.

Therefore, consistently faster page loads and a more reliable site starts with a blazing fast content delivery platform. We built the world’s fastest dynamic content delivery solution with Crafter Engine, which now serves some of the largest and fastest sites on the globe.

Think your website performance needs a boost? Contact us at info@craftersoftware.com for guidance or download our white paper Building and Optimizing Multi-Channel Web Experiences to learn more!

New Tool Tests Your Website for Mobile Friendliness

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A recent global mobile study has shown that, collectively, Americans check their smartphones 8 billion times per day. From shopping and checking social media to paying bills and responding to emails, that comes out to about 150 times a day per person. For those keeping tally, that’s up 33 more looks per day than last year. The frequency at which users look at their phones is a huge factor in the popularity of mobile-friendly sites. More than ever, companies are quickly discovering that their website speed and mobile-friendliness is a huge factor in sales and customer loyalty.

When things aren’t moving fast enough, users get frustrated and more than likely switch to a competitor’s site. In fact, according to Google, an average user will leave the site if it doesn’t load within three seconds. And, since more searchers occur on mobile devices than on computers, it has become excruciatingly clear that if a potential customer can’t get through to your company’s site in that timeframe, they are five times more likely to leave. Plainly, a good mobile design is crucial to the success of your business.

Because of this need, Google has come out with mobile speed testing tool to give enterprises an idea of just how fast (or slow) their site loads. They run all the numbers for you to help you take the guesswork out of it. You are even given a report showing where your site fails so you can upgrade your system.

The concept is simple. Using a scale of 1-100, the speed testing site takes your company’s URL and measures the loading speed and mobile-friendliness. Everything from HTML, CSS, and Javascript to how long it takes images to load (on both desktop and mobile) are considered. In addition to how well your site fares, you can also see the specific spots that need improvement. Knowing is half the battle, and seeking development in the inadequate areas as soon as possible will help you keep your company out in front of customers, and far ahead of your competitors.

Ironically, Google failed its own test receiving a 59/100 on mobile speed and a 66/100 on the desktop speed. Both are listed as “poor” ratings.  But these statistics are what Google will use to improve their site.  According to the tool, Google’s desktop speeds could be improved by optimizing images and prioritizing visible content. Certainly interesting (and no doubt humbling considering they got slapped on the wrist by their own site!).

In a mobile world, there’s no reason to have a slow, inadequate website. Allow your company to stand out by giving your users the mobile experience they are looking for – a fast, easy, user-friendly design.

If your company is one of the many out there that has a slow website or poor mobile support, rest assured, an upgrade to Crafter CMS will improve your website and make it mobile-friendly and blazingly fast.

Check out Google’s new tool here: https://testmysite.thinkwithgoogle.com/

How to Achieve a Smartly Distributed Digital Marketing Presence

Today, either your enterprise builds a resilient digital presence or it will not exist in your target’s mind. If your business does not have a widely distributed, multi-channel digital marketing presence, then your organization is probably undetected, unnoticed, unobserved and unperceived.

Let’s be honest, the market is tough and competitors are everywhere. Companies are investing more now than ever on digital marketing efforts to enhance their marketing strategy and brand awareness.

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Why You Think You Have Nothing to Say

The following Guest Blog was written by Mike Moran.
I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular:  Tell what you know so your customers can learn from your expertise.  You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast–I don’t really care how you do it, but do it.  Too often, the response is something like, “But I don’t have anything to say.”  I suspect that you do have something to say, but you are just not giving yourself permission to say it.

Now, don’t get me wrong.  I realize that you might not be a world class expert, but you are probably an expert in something or else you wouldn’t be in business.  You at least know more than your customers about it, don’t you?  If a customer asked you a question, would you be struck mute because you aren’t a world expert?  Or would you give them your best answer, knowing that it might not be THE best answer in the world, but it will be better than what your customer knows now?

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